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Gemini Yahoo Native - WTF? (5)

11-08-2017 09:46 AM #1 kinan (Senior Member)
Gemini Yahoo Native - WTF?

Hi guys,

I am running on the big Native networks mostly WH stuff and started testing Gemini a few days back.

I found some really strange limitation such as:
-You can't target only Desktop traffic, you have to target both or only Mobile (strange...)
-You can't exclude specific publisher, only reduce it's bid (ok, can understand the idea of long tail)
-You can't pause a specific Ad, only the whole Ad group (why?)

Am I missing something?
Anyone having success there? if so, any targeting hacks you can share? what volume can it bring?

Cheers!

11-08-2017 12:33 PM #2 clickwork7 ()

While you cant bid device type only you can use the bid adjustments to priorities your targets.

In edit campaign look for the native bid adjustments.

Group 1a = Primarily Yahoo's own traffic on desktop
Group 1b = Primarily Yahoo's own traffic on mobile

Group 2's - third party traffic

Group 3's - crappier quality traffic than group 2's!

Using the bid adjustments you can prioritize device types but as the bid adjustment percentages are limited you wont get it perfect.

I see there's now a new 'site bid adjustment' which wasnt there a few months ago when I last used gemini. If you have dialed in a prioritised group 1 campaign this should help optimise.

Unless this is now deprecated by this new feature, I always ensured I selected each interest individually this pushed the data into reporting and allowed optimisation by cutting interests or splitting into dedicated ad groups with bid adjustments.

As for ads you can pause individual creative - drill down another level from ad group to see your individual creative and there's a checkbox/action menu.

The algo is very sensitive to CTR if you want scale and it appeared to me to be very quick to make decision on whether your ad was going to perform. (Work the CTR hard, open high on CPC and dont be afraid to relaunch multiple times if you dont get traction or campaign dies off rapidly).

11-08-2017 01:04 PM #3 kinan (Senior Member)

Thanks mate, that is useful!

Quote Originally Posted by clickwork7 View Post

Unless this is now deprecated by this new feature, I always ensured I selected each interest individually this pushed the data into reporting and allowed optimisation by cutting interests or splitting into dedicated ad groups with bid adjustments.

.
Can you please give me more details on this one?
do you duplicate the same campaigns and target each duplication on different interest? divide the interest to groups? or anything else?

11-08-2017 02:40 PM #4 clickwork7 ()

On your campaign set-up just the action of selecting each interest category individually (even if you are targeting 'all' anyway) ensured you got interest level reporting in terms of campaign performance. From that you could either cut or spin out separate ad groups at interest level. As I say, not sure if that functionaility still applies as they appear to have now launched bid adjustment by categories.

11-08-2017 05:27 PM #5 kinan (Senior Member)

Quote Originally Posted by clickwork7 View Post
On your campaign set-up just the action of selecting each interest category individually (even if you are targeting 'all' anyway) ensured you got interest level reporting in terms of campaign performance. From that you could either cut or spin out separate ad groups at interest level. As I say, not sure if that functionaility still applies as they appear to have now launched bid adjustment by categories.
Got it, thanks!! will keep you posted if it worth going back to
The other Native sources are not perfect but I feel like this one is a bit behind.

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