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Facebook Alternatives That You Should Check (1)

11-07-2017 12:20 PM #1 Mobidea (Veteran Member)
Facebook Alternatives That You Should Check

Everybody agrees with us when we state:

Making money on social media can be a really tough task.

Especially with all the newest regulations being implemented everyday by Facebook.

The average person spends about 6 hours online every single day, and social media represents 75% of that time. This is huge! Taking into account that social media nowadays is a $8.4 billion market, you can't just skip it when it comes to online advertising.

Facebook is great, it's probably the most advanced in its' targeting system, but what to do if it just doesn't work? Your accounts are being banned, ads don't get approval, it all feels like a struggle and you feel like giving up on social media.

Then it's the right time for you to think about alternatives.

[Disclaimer: This post was originally published on Mobidea Academy. All the missing information can be found in the full version]

Twitter Ads

One of the biggest social media networks around - more than 320 million monthly users that send over 500 million tweets per day.

Sounds like a dream traffic source!

You can set up your campaign in Twitter Ads Manager, and choose among following ad types:

  1. Promoted accounts - ad that invites targeted Twitter users to follow your offer;
  2. Promoted tweets - your tweets appear in the Twitter streams of users or in Twitter Search Results
  3. Promoted trends - your story gets to the top of trending posts.

Note: promoted tweets give you a lot more flexibility in terms of the content you’re choosing to show to your audience.

There are basic targeting options provided: age, gender, location and interests.

Find out more about how Twitter Ads work in the original article on Mobidea Academy.

YouTube Ads

YouTube is the third largest social media platform as far as users are concerned.

In order for you to earn revenue on a video, you need to first create an account and post your videos there. You can create and edit your videos in advance, using an editing program such as Adobe Premiere or iMovie. You can also just upload a raw video from your phone or computer and use the YouTube video editor.

Here’s the process to set a YouTube Ads campaign:

As with any marketing campaign, you should track your numbers closely.

Instagram Ads

Instagram allows users to post images and videos online, and even has a higher conversion rate and more engagement than Facebook!

Instagram gives you:

Build a solid strategy, and create cool content that drives people to your posts, stories, and bio. Start with promotional contests — anything that could lead people further along the path to becoming familiar with what you’re promoting. Create engagement when you explore ads for Instagram! Just like Facebook, you can include a Call-to-Action button on your ads, leading users to your pages and content.

Use in-image Call-to-Actions, an awesome way to redirect users from posts to your content. This is a cool strategy, since you grab people with your images and stop them mid-scroll with a Call-to-Action that’s part of the image itself.

The majority of the offers that work well in this social network are giveaways.

Take advantage of that and grab leads with promotional contests.

This is a great way to generate a lot of buzz and a lot of leads.

Whether you hype them over Instagram Stories, regular posts, or ads, a contest that has a clear Call-to-Action and an easy way for users to register to win will escalate your chances of being successful while promoting on Instagram.

Advantages of using Instagram stories:


And what do you think about advertising on other social media platforms? Share your experience with us in comments below!

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