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Questions for Outbrain, MGID, and top native affiliates - AWA panel (14)

11-07-2017 01:24 AM #1 hlyghst ()
Questions for Outbrain, MGID, and top native affiliates - AWA panel

Hey guys,
I'm going to be moderating a native panel at AWA with reps from outbrain, MGID and some top native affiliates.
Do you guys have any hard hitting questions that you would like answers to?

What are the top affiliates doing?
How to keep compliance happy?
How to best take advantage of their algorithms?

11-07-2017 05:51 AM #2 nickpeplow (AMC Alumnus)

What's their view on the new wave of automation/optimization tools? Frightened that it's exposing the huge amount of fraudulent traffic they/pubs pump through the networks?

11-07-2017 08:21 AM #3 hlyghst ()

yeah the question of bot traffic is a sensitive one. But definitely an important topic.

11-07-2017 10:13 AM #4 ervin (Senior Member)

I would like to hear how do they see their relation with affiliates, and where is this relation heading in the future?

The goal is to try to understand how do they see the future of native advertising, will it be something accessible only to brands or there will always be space for affiliates?

11-07-2017 11:00 AM #5 Mr Green (Administrator)

I'm always curious about creative ways people use different ad platforms, whether it's a unique angle, targeting or bidding strategies.

If they could give any examples where they saw one advertiser do something that no one else did.

11-07-2017 12:58 PM #6 matuloo (Legendary Moderator)

I'd like to see some numbers, how many ads they serve a day/month, some per GEO numbers ... all the way down to how much do the top affiliates spend with them for month. Also some % breakdown on how large chunk they sell to branding agencies compared to performance marketers would be nice to see ...

11-08-2017 11:23 PM #7 daanja (Member)

Originally Posted by nickpeplow

What's their view on the new wave of automation/optimization tools? Frightened that it's exposing the huge amount of fraudulent traffic they/pubs pump through the networks?

I would love to hear what they say about that

11-09-2017 01:05 AM #8 erikgyepes (Moderator)

Why they not spend their money on hiring more people towards faster ad approvals. :-))))))

11-09-2017 04:11 AM #9 marketme (AMC Alumnus)

Here's what I'd like to know, as we all know everyone rips landers so how is it that a lander that is ripped directly from a publishers site under the respective traffic sources (sponsored by: Network) gets denied? It's already running on their network so why does it get denied for others?

11-09-2017 04:13 AM #10 marketme (AMC Alumnus)

Originally Posted by erikgyepes

Why they not spend their money on hiring more people towards faster ad approvals. :-))))))

Yeah, why does it take a week to find out if ads are approved or denied?

11-13-2017 10:49 PM #11 daanja (Member)

Originally Posted by marketme

Special treatment for top spenders?

11-14-2017 12:12 AM #12 jacekplacek (Member)

1. Let's assume that they are running their own internal campaigns with the same merchants that we promote, or the merchants are running directly on their platforms. What is the main value that we affiliates can contribute?

2. What is the general pay structure for Account Managers? Is it salary or based on commissions?
In other words - what are suggestions to keep Account Managers happy?

11-14-2017 11:48 AM #13 bbrock32 (Administrator)

- What is the percent of brand advertisers vs CPA affiliates vs Arbitragers ( Native to Adsense )
- What is your long term strategy, will you be banning the info products / diets etc like RevContent did?
- Are there pockets of traffic / remnant traffic you can't access through the self-server and need either AMs to open for you or buying programmatically?

11-20-2017 06:52 AM #14 hlyghst ()

thanks everyone. come to the native panel at awa for the answers

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