FB seems to have increased their costs by 3x in the last few days. Anyone seeing this on their campaigns too?
No. Which geo? Your audience got burned? Your ads got burned? You put budet very high? You are being defeated by competitors?
Finally someone made comment about it!
Been all week like this. Let me get few examples as they make NO SENSE what so ever.
UK male 34-max mobile
CTR 9.20 cpc 0.32e
DE male 32-max mobile
CTR 8.25 cpc 0.30e
SG male 30-max mobile
CTR 11 cpc 0.42
HK male 30-max mobile
CTR 9 cpc 0.53e
Been testing different options, new accounts, different setups, different servers, even went as far as buying new computer(I have had mac ban before). Nothing helps! Yet my gf is running germany female 25-max 5 ctr and 0.11 cpc's ...
Note, I have about 20 accounts running, all have same issue.
Maybe in some geo's or audiences the big agencies/brands already started burning their last budgets of the year?
1 - It's Q4. Costs ALWAYS go up as ppl spend their remaining budgets for the year and big brands come in and bid up prices for Xmas.
2 - Your account quality score may have taken a hit recently. I used to run the same offer across dozens of ad accounts and the costs would always vary between accounts. An account with good history would immediately get good CTR's/lower costs but an account with bad or little history would have to work for it quite a bit more.
Check out this guide in case you haven't seen it. It should help just about anyone running ads on facebook.
Yup, Q4. And even worse, it's the week or two before Thanksgiving, Black Friday and Cyber Monday.
This is the toughest and most competitive time of the year in marketing of (almost) any kind.
Mine actually went down! It was connected with stupid Halloween week. I did close some and redo many many ads as sometimes during holiday high prices kind of ''stick'' even when they should drop.
Now black friday will be crazy again, but should be safe sailing until 10th of December.