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How much non-geo traffic are you getting for mobile? (6)


11-03-2017 12:00 AM #1 jabong82 (Member)
How much non-geo traffic are you getting for mobile?

When buying mobile traffic, naturally not all your hits are going to come 100% from the correct geo setting. So what is an acceptable percentage of incorrect geo traffic for you?

Is it 5%? 10%? etc?

On a side note I think my tracker (Imobitrax) is incorrectly redirecting away good traffic by incorrectly identifying the geo. I say this because I redirect non-geo traffic to a smart-link, but when I review my smart-link stats it seems a large percentage of traffic comes from the geo I originally intended to target (good geo).

Also often when running on TJ or Exoclick my tracker is redirecting 10-20% of the traffic, which I believe is likely incorrect. I mean it could be the traffic source, but who knows lol.

Also when looking at my stats, say if Im running in a country like Germany, I doubt that a large percentage of people say from "Canada" would go through a German LP to get to the offer?

So Im thinking I may just remove the geo-redirection in my tracker since these smart-links bring in negligible revenue anyway.

Any advice is appreciated


11-03-2017 06:19 PM #2 matuloo (Legendary Moderator)

The difference on solid networks like TJ or EXO are actually very minimal, here is a screen from one of my TJ campaigns :



first line is the GEO I target, the others are not ... as you can see the difference is VERY small.

I didn't use imobitrax for a few years, not sure what kind of GEO DB they are using and how accurate it is, but 20% is WAY to high ... unless they have some kind of BOT detection built in, that redirects bots away... would that be possible?


11-04-2017 03:51 AM #3 jabong82 (Member)

Wow I think maybe there is something wrong with my tracker. From your screenshot you're not even getting 1% incorrect geo.

Maybe i have to switch back to Voluum lol

Thanks for the insight


11-04-2017 06:55 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by jabong82 View Post
Wow I think maybe there is something wrong with my tracker. From your screenshot you're not even getting 1% incorrect geo.

Maybe i have to switch back to Voluum lol

Thanks for the insight
20% is absolutely off the limits ... there is a problem either at the tracker or at the source, but since it's TJ, I'd say the problem lies with imobitrax and their GEO db.


11-13-2017 11:02 AM #5 eduardo2 (Member)

in my recent UK camapigns I see a geo missout of 2% that goes to the wrong GEO
I've asked to define a different LP for the non UK traffic
i'm using imobitrax for another offer I own but I do not like them at all, and I would def check Volumm(currently using Adsbridge)


11-13-2017 11:35 AM #6 fjk87 (Veteran Member)

Quote Originally Posted by jabong82 View Post
Wow I think maybe there is something wrong with my tracker. From your screenshot you're not even getting 1% incorrect geo.

Maybe i have to switch back to Voluum lol

Thanks for the insight
Voluum uses NetAcuity ( by digitalelement ) which is pretty much the most accurate solution out there to my knowledge, which is also used a lot by trafficsources. Discrepancies with maxmind and ip2location are pretty normal, especially identification of proxy vs 3g vs wifi traffic differentiates heavily comparing these 3. If I had to make a pick, I'd go netacuity all day long, quite expensive but for sure the best option.

Never really used imobitrax since I never was a fan of their tracker, and from what I remember it uses maxmind but not 100% sure, but that would explain it.


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