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What traffic is good to run Adult dating offers? (13)

11-02-2017 02:26 PM #1 pavel_apostolov87 (Member)
What traffic is good to run Adult dating offers?

I run primarily native, but I noticed Adult dating isn't ran on Native traffic too much? (or am I hugely misguided)
What sort of traffic is good to run adult dating offers?

EDIT: I saw that Banners are the best for adult dating.. especially for lead quality

What geo's are good for someone who's new into the adult space to run adult dating offers?

11-02-2017 02:51 PM #2 matuloo (Legendary Moderator)

Quote Originally Posted by pavel_apostolov87 View Post
I run primarily native, but I noticed Adult dating isn't ran on Native traffic too much? (or am I hugely misguided)
What sort of traffic is good to run adult dating offers?

EDIT: I saw that Banners are the best for adult dating.. especially for lead quality

What geo's are good for someone who's new into the adult space to run adult dating offers?
Adult offers are mostly run on adult traffic ... some casual (toned down) ones might fly on more lenient native netwoks, but most will reject such campaigns.

Banners are definitely better than POPs for quality, but text links, menu tabs, email traffic ... these can work fine too.

As for GEOs ... lower TIERs are generally better to start in, for most verticals, at least while you learn the basics. I've seen some newer offers in Poland, Russia, Slovakia, Czech Rep ... or bigger countries like Spain, Italy ... not exactly low tier countries, but there are low payout SOI offers there too. I would definitely advice to stay away from USA while you are new.

11-02-2017 03:14 PM #3 erikgyepes (Moderator)

As said above. Adult dating is the best fit with adult sources. :-)
Should work like charm

11-02-2017 04:06 PM #4 trafficstars (Senior Member)

As Matuloo said, banners are normally the best option for dating offers, and it goes perfectly with Adult Traffic.

Even more specifically, one placement that is pretty much tailored for dating offers is the Instant Message floater – it's normally available both on Desktop and Mobile websites.
At TrafficStars, the Instant Message banners are either 250x150 and 300x250 on Desktop, and 300x100 on Mobile, so we'd recommend testing different formats too.

If you need suggestions of websites to target on your chosen GEO, feel free to send us a DM!

Good luck!

11-02-2017 04:33 PM #5 pavel_apostolov87 (Member)

Quote Originally Posted by matuloo View Post
Adult offers are mostly run on adult traffic ... some casual (toned down) ones might fly on more lenient native netwoks, but most will reject such campaigns.

Banners are definitely better than POPs for quality, but text links, menu tabs, email traffic ... these can work fine too.

As for GEOs ... lower TIERs are generally better to start in, for most verticals, at least while you learn the basics. I've seen some newer offers in Poland, Russia, Slovakia, Czech Rep ... or bigger countries like Spain, Italy ... not exactly low tier countries, but there are low payout SOI offers there too. I would definitely advice to stay away from USA while you are new.
Thanks for the tips
Which source do you recommend?
I'm thinking of running Exoclick with premium pubs with standard 300x250 banners (as that's giving the most results in adplexity adult)

11-02-2017 06:40 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by pavel_apostolov87 View Post
Thanks for the tips
Which source do you recommend?
I'm thinking of running Exoclick with premium pubs with standard 300x250 banners (as that's giving the most results in adplexity adult)
Exo is not the best source for dating, the premium sources are ok, but stay away from RON. Trafficjunky is a better pick for the starters, or test trafficstars that you got a reply from above

11-09-2017 11:03 PM #7 Vrume (Senior Member)

We specialize in dating traffic (premium mailers, member's areas) if we can be of assistance please feel free to reach out.

11-12-2017 08:38 AM #8 fjk87 (Veteran Member)

+1 on what matuloo said, got mixed feelings about dating and exo ^^ TJ is usually rock solid since they got the 'good old' tubes in there, which hardly get you in problems for quality.

Display for sure in terms of quality, plus volume isn't an issue with display. Just be careful there since different positions will give you completely different results, there's a reason a footer banner will cost a fraction of the NTVA spots usually - which doesn't mean the footer can't make you money.

In terms of geos unless you got a bit of an idea what you're doing, stay away from US and most other tier1 geos, since that's where the big boys and competition is. Tier2 should be a good start, I'd personally avoid tier3 in the beginning since it's more difficult to stay on offers from my experience.

11-13-2017 10:45 AM #9 eduardo2 (Member)

Quote Originally Posted by trafficstars View Post
As Matuloo said, banners are normally the best option for dating offers, and it goes perfectly with Adult Traffic.

Even more specifically, one placement that is pretty much tailored for dating offers is the Instant Message floater – it's normally available both on Desktop and Mobile websites.
At TrafficStars, the Instant Message banners are either 250x150 and 300x250 on Desktop, and 300x100 on Mobile, so we'd recommend testing different formats too.

If you need suggestions of websites to target on your chosen GEO, feel free to send us a DM!

Good luck!
Hey TS, where can I see a display visual of how the instant messanger adzone looks like?
Thinking about trying that one

11-13-2017 12:13 PM #10 pavel_apostolov87 (Member)

Thanks for everyone's tips

Quote Originally Posted by fjk87 View Post
I'd personally avoid tier3 in the beginning since it's more difficult to stay on offers from my experience.
What is the reason on why you say it's more difficult to stay on offers for t3 geos?

11-13-2017 12:30 PM #11 fjk87 (Veteran Member)

T3 is a combo of high volume, low value users, which makes it harder to stay on offers. Additionally, depending on which tracker you use, high volume with extremely low payout can get an issue fast due to traffic costs, same for server side.

In higher Ts, the offers usually are more established, more longterm, cross sales work better, the lifetime of a customer is longer. To sum it up, with a solid advertiser in T1/T2, the whole thing is less volatile than going in T3.

11-13-2017 01:16 PM #12 matuloo (Legendary Moderator)

Quote Originally Posted by fjk87 View Post
T3 is a combo of high volume, low value users, which makes it harder to stay on offers. Additionally, depending on which tracker you use, high volume with extremely low payout can get an issue fast due to traffic costs, same for server side.

In higher Ts, the offers usually are more established, more longterm, cross sales work better, the lifetime of a customer is longer. To sum it up, with a solid advertiser in T1/T2, the whole thing is less volatile than going in T3.
^ This is it ^

In tier-3 GEOs, advertisers often just learn how to monetize that traffic and since this is leadgen, it can take some time for them to see the final results. When working with solid advertisers, this can still work out well, it's just easier to hit a "noobie" advertiser in such GEOs.

Server side costs are also not to be overlooked, it's pretty easy to melt a few servers with POPs from India for example and the returns won't be any spectacular

11-13-2017 09:02 PM #13 rtxplatform_admin (Member)

Hello! Many of our advertisers run adult CPV campaigns. You can run adult offers on our platform as long as the campaign rating is "adult."

Please feel free to directly reach out to discuss!

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