Nutra Landing-page tips
If you are looking for the keys to run profitable Nutra offer. You gonna be like this topic.
Today, we are going to talk about insight thoughts about how we understand the key for Nutra landing-page and buyer persona.
What is a Buyer Persona?
A buyer persona is not merely a description of your buyer. Simply put, a buyer persona is a detailed description of your target customer. A fully fleshed out buyer persona includes everything from demographic information to hobbies, and from career history to family size -- all written as if the persona were a real person.
But when you have insights into what your buyers think about doing business with you, including verbatim quotes from people who have recently made the decision to solve a similar problem, you have the knowledge you need to align your marketing decisions -- from positioning and messaging through content marketing and sales ennoblement -- with your buyer's expectations.
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So, after the description of buyer persona “warm up”, let’s get start!
For Nutra insight it actually is talking about content marketing in advertising industry. Let’s make some hypothesis to make it visualization:
Suppose your are single, which means your will be the targeted audience from the dating Website/ products, that you might will consider to make subscription/ registration the product or Website due to they got insight points really attracting you to take the action.
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WHY?
We call it, direct influence and indirect influence.
Direct influence: you have strong willing to the products/ Websites.
Indirect influence: you are potential interested in making the subscription.
Let’s say, when you see the ads mentioned that they will regularly hold offline activities beside online activities, that’s what we called value-added content of product!
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In another hand, you might say that “I am not interested in blind date”, yes sure, you don’t have any idea of a blind date right moment, but you will get married one day, right? That’s what is the potential requirements. After all, the product content (description in the landing-page ) will show precise-targeted contents like:
1. Demand gratification;
2. Value-added content;
3. Pain points;
4. Stimulate purchase;
5. Attractive pictures (of course!)
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Last but not the least, what we're going to say here is, to draw a portrait of a client -- the buyer persona at the very beginning, then we talk about the content, what they like to see/ what they are interested! We call it precise targeting.
Still get low purchase rate? Hell no!