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Facebook Like Russian Roulette? (6)


11-16-2011 03:11 PM #1 mccoy (Member)
Facebook Like Russian Roulette?

So have finally seen first hand proof of Facebook of what I have been hearing about for a while. Been using Facebook adds for about a month. Then last night I submitted about 22 ads and 11 were approved and 11 not approved. The reason for most being disapproved being "The content promoted in your ad or Sponsored Story violates Facebook's Advertising Guidelines". The Facebook team is not singing from the same hymn sheet.

Have paused all of them now, don't want problems later on with Facebook bringing down the hammer.

Why did they approve 11 of them though?!


11-16-2011 04:40 PM #2 traveler4 (Member)

Sometimes I think it is because they can. No particular reason. I have had the same problem. Several ads approved and some disapproved.... and all content previously approved, just a different age group split. I have also had ads running for 2 weeks and then got an e-mail saying they violated their guidelines. It would be a big help if they would say exactly what is wrong, not just refer you to their guidelines.


11-16-2011 06:20 PM #3 stackman (Administrator)

It's 100% Russian roulette. There is no consistency among their approvals/disaprovals


11-16-2011 06:50 PM #4 zeno (Administrator)

Yerp. Just be careful - if a bunch get disapproved for violations expect retro-disapproval later on when some completely new intern checks up on your campaign.


11-17-2011 03:37 AM #5 polarbacon (Moderator)

There is no reason to what they do

But watch those approval/disapproval ratios. Work to keep it high


11-17-2011 01:27 PM #6 mccoy (Member)

Quote Originally Posted by traveler4
Sometimes I think it is because they can. No particular reason.
I think they do 1 of 2 things. They either look at ad creatives and then flip a coin, letting the coin decide whether to approve or disapprove. OR the misfits on the Facebook team have an internal daily competition to see who can give the most disapprovals without getting fired!

Quote Originally Posted by polarbacon View Post
But watch those approval/disapproval ratios. Work to keep it high
Do you think the historical approval/disapproval ratio might affect the chances of ad approval or something else?

Also have noticed that approvals tend to be much quicker (around 20 mins) from around 16.00 onwards.


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