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Revcontent Policy Change And How It Affects You (5)

10-25-2017 07:41 PM #1 gaurangv (Member)
Revcontent Policy Change And How It Affects You

Revcontent Changed Its Policy As Of Today.



Looks like a dramatic change in policy.

How will it affects us?

How will it affect them?

10-25-2017 08:18 PM #2 platinum (Veteran Member)

Considering the latest legal changes and movements involving big players in the advertising industry it is somehow normal for these Compliance Policies to be updated.

Affiliates will still play within the limits of policies or cloak, while finding their way through new stuff that will generate business. It will be just a matter of time

10-25-2017 08:25 PM #3 matuloo (Legendary Moderator)

Initially they will lose some revenue, once the dust settles they will be left with 2 options ... introduce tags that will allow their publishers to chose what kind of ads they allow to display on their sites, or enforce the strict rules with the hope to attract more legit (read branding) advertisers. It's the same story again ... when you're starting out, close both eyes and let affiliates build the momentum for you, once you're big enough, play the "user experience" card, make life hard for affiliates and try to attract large budget ad agencies and branding advertisers

Nothing new under the sun actually, the cloakers will just have to up their game now, affiliates who tried to play it clean will have to switch verticals or turn to cloaking as well. Not blaming either party, I understand that revcontent would like to up their game and position themselves as a more legit ad network, and I also understand that the affiliates have to fight back a bit

10-25-2017 08:46 PM #4 platinum (Veteran Member)

Definitely traffic sources like RevC or other ones, would not be that much interested on loosing affiliates and focus just on branding, especially on Native. Just considering the bidding prices and how affiliates are doing their part on rising bids.

But, that may not be totally up to them on taking these actions.

Published on September 20, 2017 - FTC Helps Consumers Understand Affiliate Marketing in Online Advertising

A “free” trial offer may be tempting, but it could be a scam out to get your money.

The Federal Trade Commission wants consumers to be aware of affiliate marketing in online advertising. Affiliate marketing is a good way to promote a product or service, but only if the ad is truthful. Some marketers may use misleading information to get people to click on their ads.

An FTC blog post, What’s affiliate marketing? Should I care? describes how affiliate marketing works and how to avoid scams, which is summarized in an infographic, How Affiliate Marketing Works.
Furthermore, FTC seems to emphasize deceptive content pushed through affiliate marketing in their blog post "What's affiliate marketing? Should I care?"

Since we don't know exactly how law is forcing traffic sources to update their compliance policies, the least we can do is to collaborate with them and find the sweet spot.

10-25-2017 09:07 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by platinum View Post
Definitely traffic sources like RevC or other ones, would not be that much interested on loosing affiliates and focus just on branding, especially on Native. Just considering the bidding prices and how affiliates are doing their part on rising bids.

But, that may not be totally up to them on taking these actions.

Published on September 20, 2017 - FTC Helps Consumers Understand Affiliate Marketing in Online Advertising



Furthermore, FTC seems to emphasize deceptive content pushed through affiliate marketing in their blog post "What's affiliate marketing? Should I care?"

Since we don't know exactly how law is forcing traffic sources to update their compliance policies, the least we can do is to collaborate with them and find the sweet spot.
Could be true that they are just trying to comply with the law, or maybe preparing themselves for some regulations that are yet to come...

BTW: when it comes to rising bids, it's hard to beat agencies running branding campaigns, since they don't care about some results per click from the most part. I've seen it times and times again in my country, they just wanted the most impressions they could get, delivered as soon as possible ... just to fill the budget they got from the client. In order to get their share asap Affiliates can definitely boost the bids too, but they also check for bots, block placements, optimize everything ... branding ads are usually different, at least according to my experience in a limited market.

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