Best tips to create native ads for 2018! (4)
Hey guys!
After a little break, we are coming back to STM with better content and updates from Mobidea Academy!
As you know, we regularly invite industry experts to share their opinion on latest trends, industry changes and helpful tips. This time we spoke with MGID, one of the most well known sources of native traffic.
Curious to see what are their recommendations for the coming 2018?
Check it out!
[Disclaimer: This post was originally published on Mobidea Academy. All the missing information can be found in the full version]
1. Sincerity of Real-Life Pictures
Readers scan the web for visual content.
Therefore, you need to pay the utmost attention to this element of your ads. When chosen correctly, an image is the best way to get people to give you their most valuable asset – attention.
People aren’t interested in dull abstractions. Staged photos make them yawn. Internet audiences perceive tedious stock images as digital equivalents of pushy salesmen who can’t wait to plunge their hands into your wallet.
In stark contrast, amateur smartphone pictures seem like your old friends or someone you’d love to make friends with. No wonder Instagram aesthetics is the new black. Amateur images look sincere, intimate, and familiar. In this world, which is cluttered with standardized marketing imagery, the unbridled sincerity of real-life experience is the hack that could help you cut through the clutter and get your stuff noticed.
Ready for two native advertising examples that will allow you to understand what is native content at its very best?
2. Low Quality Can Get Your Audience High
When people are starting to learn how to write native advertising ads and even when they become focused on mobile native advertising, they all agree with the following statement: higher quality, higher conversions. As a rule, yes.
That’s almost like the native ads definition you need to get inside your head.
But there are always exceptions to every rule. Low quality images can act just like drugs.
In fact, they trigger pathways in the brain that make us crave for the genuine.
Imperfect means honest and real.
3. Facts Tell, Stories Sell
In the golden era of newspapers, headlines should have been as short as possible. Even adjectives were thought to weaken the style.
Internet has revised that concept and put concise titles into extinction in the realm of native advertisements. New-style headlines don’t just inform, they describe content and tell stories.
In fact, that’s what the best native advertising companies do every single day.
These native articles headlines are a super effective native advertising example. In a few words, they can show a human experience we can easily relate to. They move and engage. They evoke empathy and wonder, create tension, and – consequently – draw attention.
Most importantly, stories make people hungry for more information, leaving the audience wanting to know more.
Check one of the best native ads examples of this!
Thirsty for more tips? Check one of the latest posts on Mobidea Academy!
Nice share! 
The best performing image for one of my good campaigns that I used to run several months ago was one that you have on your original post.
Was fun to see it 
Originally Posted by geobak
Was fun to see it
Good to make sure these things work not only in theory!
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