Is There a Limit to Number of PIN Submit Subscribers? (4)
Hey Guys!
I am just curious if there is a limit to the number of subscribers to a PIN submit offer. If there is a limit to the population then there is a limit to the number subscribers one can get. So in the long run we can see diminishing returns? Where there are no more new subscribers? How does this work? Can subscribers subscribe to the same offer twice or more if they revisit my landing page?
On every offer is an at least theoretical cap. Even if the advertiser gives you an offer uncapped, he has to take care that the KPIs are ok (not too much complains, churn rate) thats the first thing. Mobile advertisers have usually plenty of offers to rotate so you can subscribe guys over and over again. If the person is already signed in with that number, you can not make a subscription the 2. time on the same service - thats at least in our services the case. So we create similar offers that have a different offer ID so we can subscribe a user multiple times. In our peaks we had up to 200 offers in one market rotating.
Saturation can be an issue. This is one of the reasons why you can't run the same offer forever, PIN or other types.
However, if the offer itself is a solid converter, does not impose a cap, and the owner is able to monetize the leads efficiently to ensure long-term survival of the business, then it can run for years and years without running into saturation.
Your creatives will likely become stale LONG before that type of saturation were to happen. This is why it's important to switch up your creatives every once in a while - the more traffic you run, the more often you'll need to switch them up.
Amy
Agree with Amy and Stefan. If the offer converts, there will always be an audience as well as very similar products to keep converting users that just can't get enough. Pin Submit lives on! 
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