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Do you create an audience in a particular niche ? Or simply using your skills ? (12)

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I am really trying to understand the world of affiliate marketing lately ..

( I am talking about classic affiliate marketing and not about ecommerce )

I have questions please :

Does the desire not to be obligated in any way to customers - brings with it the pressure of knowing whether the next campaign will succeed? when i say skills I mean your ability to create a good ads every time, a good landing page, etc.(For example, pop in mobile )

or you creating an audience that knows you / your page / your brand (for example, a Facebook page that engages with its fans)

Building an asset that is an audience in a particular category and marketing suitable offers to it ?

Acquiring a skill in pop example can take several months + a financial investment of at least $ 4,000 for example on acquiring skill and knowledge.

And with this amount of money (4,000 $ ) + a few months of trying to engage in a fan page for example - can give me a more substantial asset for more offers .

the money I "lost" on acquiring knowledge and skill still brings me not only information but also "fans" , which I can to offer them more prodcuts in the future .

All I mean here is - do you support the "next campaign" method like pops or build assets - for example, a page on Google that is promoted in the first places ( SEO ), fans' pages on social networks / YouTube subscribers for example ( and Taking their email in the future ) ?




that building stable assets over the long term, It's engaging with a specific audience right ?

( It does not matter if it's a blog / Facebook page / YouTube / email list )

And to market to them products they are interested in .. I can build a brand on this a specific audience in the future ..

I just want to hear your opinion on this subject and to know how you doing affiliate marketing , thank you very much ..

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It depends.

Having a process for running any sort of marketing campaigns is a valuable asset as well.

When you say own the audience though, there's a significant difference between having an email list, having a FB page, having a conference, etc. The reason for this is that you depend on other platforms to a different extent.

For example, if you build a good page on Facebook, you can use it of course, and it is an asset but it's way less your asset than a company you own 100% and has employees and processes to run campaigns on all platforms. First one you depend exclusively on Facebook's policies, second one you make way more of the rules what can and cannot happen.

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With GDPR, owning an email list will lose significant value as an asset. I can't count the number of email companies who are trying to sell themselves before GDPR hits.

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Thank you very much
" employees and processes to run campaigns on all platforms" - You mean your skills to manage these campaigns right ? And not be dependent only on Facebook pages for example ? I'd be happy to get more details than a manage campaign and employee management (i want to understand more deeply the picture -That you say control over campaign management please )



Thank you for this new information, I wonder what other places in the world it is going to be with this regulations .
Before your message I did not know about GDPR at all -


And if anyone wants to understand better about GDPR

can use the following link: https://www.superoffice.com/blog/gdpr-marketing/

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I mean, if you own a business that has value purely from the consulting services it provides and is not reliant on a single person (no single point of failure), that is an asset by itself - you don't need an email list, a website, or a certain product.

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I understand, you're talking about building a team for internet marketing ... And in fact this business ( team ) is the asset ? am i right ?

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Yeah, exactly!

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If I cut it to one person : your asset is your skills to make it work .

All other things are assets that will never be 100% under your control, but your skills is the only asset that you control.

thank you man i appreciate your answers .

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To this I would add: ... without you being involved day-to-day.

In other words, if you can create something that earns money while you sleep and don't have to mess around with much, if at all, you have something you can sell to someone else. Given your initial questions, I assume you were looking for creating assets that you can sell to others for more money than they produce in a few months or so, right?

So this can be a service company, it can be an email list, it can be a website, online shop, etc.

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I thought of investing money not only in my skills but in creating an audience that could serve me in the future - As opposed to pop or things like that.

For example, if I focus on one traffic source: Facebook, US geographic region, offer types: nutra , I thought it would be wiser to build something more stable - Like a relationship with a specific audience on Facebook Than shoot in different directions .

I just do not know if this is the typical thought of a affiliate marketer ..

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It's a common thought, and it is correct. Just incomplete thought process in my opinion. Stable and being an asset you can sell at a multiple of earnings is also not exactly the same though.

The most general way to put is is that if it makes money while you sleep, and you can sleep all day, it's something really valuable.

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Thanks brother, once I've got it right I can let other people manage it for me and then it becomes an asset like you're talking about.

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