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Free trial CC submit + mobile traffic = garbage? (14)

10-18-2017 09:38 PM #1 wax100 (Member)
Free trial CC submit + mobile traffic = garbage?

I'm new to free trials and paid offers in general. As I'm looking through the verticals, I'm seeing that almost no free trial offers have their pages optimized for mobile. Is this intentional? Does CC submit through mobile convert poorly? Seems like it might, because the visitor might be out and about and busy, instead of at home, not doing anything, with their CCs handy.

Anyone have any wisdom to share? I'm using FB, so lots of mobile traffic available, though I'm thinking of limiting to desktop after seeing this, even if the offer is optimized for mobile too.

10-19-2017 05:05 AM #2 wes888 (Member)

most probably...it would take more effort for people to enter their CC details on a mobile phone and most I believe are skeptical of security when on a smartphone. so i think higher priced items would be harder to convert. i think the mobile wallet if become more common then we will see a boom in mobile sales.

10-19-2017 09:53 AM #3 chaabanov (Member)

Nope... not necessarily. A lot of my best CC submit campaigns were mobile. Try different offers, see what works well.

10-19-2017 11:51 AM #4 matuloo (Legendary Moderator)

Based on my own experience, it's always been harder to sell something on mobile traffic than it was on desktop. Same for leadgen based on long forms, desktop always converted better. Especially for older people, who have problems to properly type on smartphones, they generally don't trust the new technology by default ...

Then again, mobile traffic is usually cheaper, so it makes up for the less attractive conversion rates. It's definitely possible to make mobile traffic work even with these types of offers, even on non-optimized LPs, simply because the display size of today's high end smartphones makes it less of a problem than it used to be.

10-19-2017 12:05 PM #5 blueflag (Member)

I would have thougth the same. Out of curiosity I was running now an analyse from our US team that currently works only with super targeted traffic for Trial offers. Desktop is suprisingly the worst! http://prntscr.com/gzc7vz Tablet is king and Desktop last. The number of sales that are behind it are not public but you can for sure consider them big enough to be relevant ;-)

10-19-2017 12:58 PM #6 affiliaxeoran (Member)

Yep, Mobile performs better and better these days. You can get very good results even in eCommerce campaigns with mobile traffic.

10-19-2017 06:53 PM #7 matuloo (Legendary Moderator)

Originally Posted by blueflag

Interesting, could be GEO related... I'm not running anything in US right now and desktop still wins in the GEOs I'm present in, mostly EU countries. But if it's already the case in US, the rest of the world will follow, as always. So might be the right time to focus more on mobile again

Thanks for sharing the insight!

10-20-2017 01:36 AM #8 wax100 (Member)

Thanks for the replies.

I think I'll stick to desktop for the start of this campaign. The offer looks like crap on all mobile devices so that's an unknown variable I'd rather not deal with, even if non-optimized mobile LPs can still convert.

Will be interesting to see if desktop traffic is more expensive, and if so, by how much more.

Will keep mobile in mind as I go along...

10-20-2017 03:31 AM #9 wes888 (Member)

Also if it is Tier 1 Geo like the US then CC usage is more prevalent than a Tier 3 Geo like Indonesia. So at the end of the day i think you have to test and test some more. But undoubtedly the trend will be toward mobile in the long run across all GEOs...

10-20-2017 04:15 AM #10 wax100 (Member)

Originally Posted by wes888

Makes sense. I'm all T1 (USA) for now, trying to figure out T1 FB and CC submits before I branch out. Looks like this strategy goes against what most people recommend for beginners, but I'm confident.

10-20-2017 08:32 AM #11 stickupkid (Senior Moderator)

I remember CA and FR were good converting countries for CC submits, not sure how they do now since their were some chances regarding regulations.

10-20-2017 08:40 AM #12 bizfreak22 (Member)

Originally Posted by stickupkid

I remember CA and FR were good converting countries for CC submits, not sure how they do now since their were some chances regarding regulations.

FR, and NL used to be goldmines for sweepstakes credit card subs... FR still has some CC submits for win iPhone offers but doesn't convert nearly as well. NL was incredible with Albert Heijn, and Jumbo voucher CC subs. Regs hit those hard. Can't find one offer like that for NL anymore..lol (converted incredibly well on Mobile/Tablet)..

10-23-2017 01:57 PM #13 matuloo (Legendary Moderator)

Originally Posted by wax100

Desktop is always more expensive than mobile, at least when talking about the final CPC rates, because of the unintentional clicks. And of course, 3G traffic can be more expensive than desktop, but other than that, mobile clicks are pretty much always cheaper. I usually see a 20-30% difference, on average. The difference can also fluctuate based on the types of creatives you are using.

10-24-2017 12:54 AM #14 Beligra (Member)

Also keep in mind the demographics of the buyers and the offers. For instance, if your demographics are geared towards older people, chances are they have more money and are also used to the desktop as opposed to using their phones for online buying/shopping.

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