Recently, I've read a lot about people creating whitelist campaigns from placements that perform better or have a record of performing better. I haven't heard that many people talk about it in regards to native. It seems to mainly be pops / mobile.
Anyways, I have about 50 placements that have performed very well for me on my main campaign. So I decided to create a whitelist campaign with only those 50 placements allowed. It performed horribly.
Usually I bid around 10 - 13 cents per click for my main campaign. I tried bidding that at first and the whitelist campaign immediately lost $150. The CTR's of my ads on the whitelist campaign are through the roof. They are around 0.35 CTR which is really high from what I've seen on native. So I thought maybe they were getting too many clicks/impressions from that so I lowered the CPC bid to 7 cents. I'm still getting traffic but am still losing money on the whitelist campaign, even at 7 cents CPC (almost half of what I normally bid on my main campaign).
What doesn't make sense to me is that all of these placements are still profiting on my regular campaign at a much higher CPC.
Any ideas why this could be? Are whitelist only campaigns on native not a good idea or am I doing something wrong here..?
I don't have much experience with native - but in pop, blacklisting will more often than not work way better than whitelisting. When whitelisting, the same phenomenon happens: Traffic volume would disappear.
Try this: Target all placements, export a list of placements, sort by decreasing traffic, delete all the sites you wanted to whitelist, then blacklist as many sites as the traffic network allows starting from the top.
Amy
Are you targeting the same device types in your whitelist campaign?
So you are saying to clone the campaign, and then delete as many low volume placements as possible but to leave the ones I want to whitelist. That way it’s not technically a “whitelist” campaign, but it still has the same effect.
Yes all the device targeting is the same.
That's weird then. Only thing I can think of is your blacklist has the historical data, and so it's getting better quality traffic.