little problem -- running offers on jumptap (16)
I was told that the only way to run offers on jumptap is blocking sites which not convert again and again. Several times later there will be some well-converted sites. But my problem is that my rep seems not willing to help me get sites blocked. She complained that I blocked sites too frequent (around 3 times per day) and too many sites (no more than 100 sites per day ) to be blocked. I am not sure if you have the same problem and how did you get through this. Thanks
How much are you spending? And how many clicks are you getting per site before you decide to block them?
Blocking 100 sites seems excessive.
Thanks bmcadvertising. It depends. I will block a site when it dose not convert after spending an offer payout. Is it the right way to block a site?
Probably not.
If you have an offer that pays $1.50 and you're paying ten cents a click, then you're blocking a pub/site after 15 clicks?
Depending on your targeting, that could be 15 different handsets which probably doesn't tell you anything about the particular site. Even if it were an $8 payout that wouldn't be enough for me, because you're most likely getting a bunch of phones/carriers.
From my experience there are maybe four sites total on Jumptap that suck consistently, and the rest of it comes down to the offer, carrier, or handset (or some combination).
If your rep had to try and limit your site blocking to 100/day, you're probably badgering the hell out of them
Thanks again. But here is another question: if I block a site in your way then I may have to pay hundreds of $$ to test an offer. I can not afford that.
Yesterday I tried an Ipad offer (pin submit, pays at $6.88). 746 clicks with only 2 leads. Targeted all carriers and handsets, blocked sites which did not convert with 30 clicks. It is really hard to convert wap offers. So I block sites frequently in order to reduce cost and get more good sites.
Are you optimizing on the carrier/handset level as well?
No. at the beginning I only do sites blocking. After I get dozens of leads then i do carrier/handset optimization. It is much clear to see what carrier/handset works when you get about 20 leads.
Well you have a dilemma. If you block a site after 30 clicks and you may have had a conversion on the 31st click, you would have doubled your money on that site.
Maybe you can ask your rep to lower bids instead of bugging her to block a site after 30 clicks. I'm guessing you'll never get enough information to make any informed decisions the way you're doing it.
Another option would be to test offers with lower payouts.
I know you're trying to block sites to leave yourself with only the good ones, but I don't think you're accurately determining which are the good ones.
Your budget is your problem, not Jumptap's problem. They'll be a lot more willing to help if you've spent some money, that's just how it is. So you have to figure out a way to spend more money (and get their attention) without crushing your wallet.
yes you are right. at the beginning it is really a dilemma for me to make the decision if I should block it with 30 clicks. but now I can do it easily. I tell myself that I only want sites which can convert within 30 clicks. Sites in this kind are hard to get but they do exist. That's why I persist on blocking sites again and again and then got the problem as I said in the first post.
Thanks a lot for your suggestion. I will try the method of lower bid.
I know you said you do this 2nd, but I suggest figuring out the carriers first. If you are doing all handsets, all carriers, all sites you are looking at shit ton of variables. What if one sites kicks ass with carrier 1 but you cut it after 30 clicks from carrier 2? Same thing with handsets/ and Phone OS. You might be throwing a bunch of good sites away. Also are you splitting out app data and wifi data, this could really throw your results off.
I think you will find better results killing other parts of the traffic before you start blocking sites, plus you will keep your rep happy.
Check out Angry Russians Mobile guide, its very good.
http://stmforum.com/forum/showthread...bile-Marketing
Thanks so much. But how to figure out which carriers/handsets work? Will you split them by submitting dozens of campaigns to test? Once I wanted to test in this way but I thought the demographic was decided by sites not by carries/handsets. No matter you use iphone/LG or Nokia, if you go to stmforum.com, then 99% you are looking for ads marketing info but not for movie, right? and you could not say that the person using Iphone like to convert while person with LG don't. Sites are the demographic, not carriers/handsets. This is the main reason why I choose sites to optimize but not carries/handsets
Your problem is you need a lot of money to properly test mobile campaigns, which you don't have. The way you're approaching the optimization on these campaigns, in my opinion, isn't a very good way to go about it. You might wanna save up more money first, or test a different vertical.
andy,
There are several things you can assume when beginning to target. I'm guessing you're not from the US so you might not know much about our carriers. One thing to understand is usually people who use prepaid phone carriers are from a lower economic demographic. This is obviously not 100% true but you can assume that the demographic that uses carriers like MetroPCS are from a lower income level. Target accordingly.
Also, people with iPhones and smartphones might be a younger, more sophisticated demographic so you can take a certain angle targeting them. I wouldn't target a RushCard offer to iPhone users because if they can afford to pay ~$100 a month for cell service, they probably don't need a prepaid debit card.
Using methods like this you can cut some angles and use a smaller budget to test. But keep in mind that data speaks better than what I have to say so once you get the budget to target broader, I say go for it.
Hi shhhant, thanks so much. I didn't notice this before. i will will pay more attention to carries and do more research on them. Thanks again.
no problem. goodluck 
For sifting through that data Pivot tables are your best friend, an excellent post here:
http://stmforum.com/forum/showthread...e-long-Subid-s
Home > Paid Traffic Sources > Mobile