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$12000 profit with Iraq sweepstake offer (37)

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Hey, guys!

In this topic I will tell you about one of my cases with POP traffic. The main idea not to show your my numbers. I want you know some things before running this type of geos.

One day I've asked my sources about TOP geos and saw a lot of countries which I don't run atm. For example: IQ/PK/BR/AR/IN/ID etc... So I work mostly with Europe and I decided to try something new for me It was Iraq. I thought: "What vertical and offer to run?" I opened Adplexity and tried to search what people are running in this geo.



I understood that Antiviruses are not so popular in IQ (of course some people run that, but I've tried a couple of times, and it was only 1 good AV offer for this GEO, but it's not active now). I saw a lot of LPs of Sweepstakes. But it was not iPhones or other technics. It was landers "Win cash". And I decided to try too. I've asked my advertisers about these offers, and one of them gave me this offer.



My best LP was:



Targeting:
I used wide targeting on start (All OS, Smartphones and Tablets, 3G+WIFI, all sites). But after that I optimised my campaigns and threw away bad parameters.

So I started to test and offer showed me a good ROI. I used many trackers so I can't show you all stat, but I have the stat from the network. Cost is about $10k.



Sources:

As I used some different sources I want to let you some work principles:

1. Propellerads
In this source I recommend to try CPA model. I wrote about it before: https://stmforum.com/forum/showthrea...CPA-cost-model
I recommend to set 70% of your payout as a cost. For example if you have an offer with $1 payout - set $0.70 to the source. Some people may think: "Why not $0.50 or $0.10?". The source won't give you a good amount of traffic if your CPM is too small for them. But if your campaign shows a good result for them, they'll clone your campaign and give you as much traffic as they can. So one day I bought almost all IQ traffic in the system CPA model is not for a big ROI. It's for a big traffic. It will be better to get $1000 profit with 30% ROI, than $100 profit with 150% ROI I think. And if we talk about CPA campaign, you need to optimise your targeting as much as you can. Turn off all parameter which don't give you a good CPM. It's very important.

2. Popads
In this source I recommend to create 2 campaigns. One with high bid ($0.005) and one with low bid ($.0.0005). And after that you will see what works for you better and continue to work with one campaign. The average bid doesn't work good for me in this source. You can create another campaign with While-List of sites and set higher price per visit.

3. Popcash
In this source I recommend to use min bid + 20%. So it's usually $0.0012. And I can't see the difference between $0.0012 and $0.005. I usually use Black-List in this source.

4. Clickadu
It's a place where I recommend to ask your AM about recommended price. I don't set CPM at random there. If you have a good zone which shows you high ROI, ask your AM about TOP bid in this zone, create a new campaign with this site in White-List and set higher bid.

5. HillTopAds
In this place a good traffic cost a lot. Ask your AM and set TOP bid to get the best quality. And in this source you can easy get 200% ROI with $10 CPM and on the other hand -80% with $1.50 CPM

6. Exoclick
In this source I often set medium-bid, cause it works better for me.

7. Adsterra
The same with Clickadu. Ask your AM about bid, there are amazing managers who will 100% help you


My thoughts:

• If you don't know what to run, go to the Adplexity and SPY It's so easy, but it 100% works.
• Get at least 3-5 landers for test. You're not your audience, so you don't know what will work better. My best lander wasn't my favorite one.
• iPhones and Samsungs - the most popular way of sweeps, but don't forget about other offers. Vouchers and other non-standard offers can give you extremely high ROI, cause people trust them more!
• ALWAYS run two campaigns. One with 3G traffic and one with WIFI. The difference can be very high. You'll pay less money for WIFI and get more good 3G traffic with higher price.
• If you have some targeting parameters which show you 2-3 times better ROI, than other ones - create a new campaign only with these parameters with higher bid. You will get not so big ROI, but much more traffic! And your profit will be better.
• Ask translators to check your LP. There are many landers with bad translations. You lose your money. Do not spare money for qualitative text.
• Don't forget about your services' costs. I've stopped some campaigns with a green ROI, cause when I calculated how much I pay for the tracker (I use Thrive cloud tracker) it turned out that some of my campaigns eat a lot of my money. It's a big problem of big geos with a lot of traffic: TR/BR/ID/IN/IQ/PK etc... When your CR is low, and you have a lot of clicks which you should pay.
• When you have a green campaign - run it in all sources you have. I started too late, the offer is stopped now.
• Try to run Desktop campaigns for sweepstakes too. Some offers can work so good with desktop traffic. And it will much cheaper, than mobile.

Good luck!

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Awesome man. I didn't know one can scale to $22k in Iraq!

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So did this offer get pulled or did conversion rate dropped or ROI died?

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Nice man, so much good info in this post!

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great post - also good way of pointing out what's still possible when you go beyond carrier-only traffic

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Wow ... Iraq! I would have completely ignored a geo like that for campaigns. I guess that was just me being ignorant.

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So you've got 14M+ clicks in a country with 5M of Internet users? Cool story, bro.

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Hello MrBraun,

How did you edit the text on your landing pages?
Outsourced it or Google Translate or......

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great share man

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5M actual users x 3 impressions for each user is already 15M+ clicks, are you into something else? LOL

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Ofcourse you are always looking for new geo's, but really investigate, in-depth research etc is going to be a big thing coming years.
Finding the rough diamonds in the dirt. First come first serve. Great post man!

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How would you compare the lifetime of this sort campaign to more mainstream geos? I'm referring to how often they might get paused or run into other issues that kills the campaign.

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Great case study MrBraun!

Was this profitable from the start or took some blacklisting to go into the green?

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Another terrific case study from da man! Thanks!!

Middle-eastern countries are STILL relatively underserved compared to many other parts of the world. There's great potential there.

Iraq, Iran, United Arab Emirates, Saudi Arabia, Jordan, Oman, Kuwait, Bahrain, Qatar - are all geos I've found success in. There may not be a ton of offers for these geos, but that can be a good thing - fewer offers to test to find the best of the bunch. Traffic isn't very expensive due to the lower competition. Conversion rates are higher because visitors haven't been bombarded with ads from all directions. All in all good choice of geos to target.

And a side benefit of the lower competition is lower volatility in performance. My favorite example is this one campaign I had on Zeropark targeting just one carrier in Bahrain - was making $40+/day in profits for many weeks on autopilot after cutting a few targets.

Earlier this year I had a camp targeting one carrier in AE, that was making $300+/day in profits for many weeks, again on autopilot after minor tweaking, on a single mDSP. (Sadly I never found the time to scale it to other mDSPs....)

Anyway - lots of valuable takeaways from mrbraun's post! Thanks again for your contribution!



Amy

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What is so weird about it? We are talking about POPs here, coming from dozens and dozens of sites ... think about your own browsing habits, you generate hundreds of impressions every day, if you happen to surf sites that sell POPs, you'd see multiple POPs served to you EVERY day ... not sure how long this campaign lasted, but certainly multiple weeks. There is nothing weird about buying more impressions from a country than there is citizens living in it

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This is excellent information, top notch stuff, especially the traffic source details. That's something that takes a lot of testing to know and to share. Many Thanks

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Great case study. A lot of people sleep on the smaller, less popular geos because the volume is so tiny... but the ROI can be huge.

Reminds me of a time I was teaching my little brother affiliate marketing. He was in the Army and in Iraq, living in a tent with a trace amount of wifi service available. He was brand new, and knew nothing.

He ended up finding $300-$400/day success selling penny auction subscriptions in The Island of Malta. When he told me I almost died laughing, Malta! He was spending $50/day and making back $400/day. Tiny volume, huge ROI.

I never would have thought to test there, but he had a new, fresh outlook on things and just happened to test the obscure places no one ever tries.

Lesson learned.

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Just insane!

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Awesome post. I guess this $hit really does work.

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Nice share!

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Very good numbers
Congratulations

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This offer was stopped due to regulation issues.

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I use CotEditor for MAC.

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For me it's a bit more you can push these type of geos, cause there are low competition and often more loyal rules.

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It really depends on the source:

1) Propeller - it was profitable from start, cause I used CPA model
2) Popads - my ROI was about 20%, but after I created WL of sites it became +90%
3) Popcash - in this source I had 50% on start, but after some optimisations and BL I got 110%
4) Adsterra, Clickadu - profitable on start
5) Exoclick - profitable after a good WL.

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Interesting stuff, but for me the question is what has been raised by others. Why was it paused? Was it a major loss driver for the advertiser making it a non sustainable business? Have you gotten any feedback on that?

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Advertiser had to pull the offer due to regulation issues (According to the OP in a previous comment)

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Yes. it's regulation issues

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MENA has been one of our strongest market this year due to launch of some local products with great conversion, as well testing on countries that are not first of mind. Iran was a surprise and has been our top geo in MENA for the past month, surpassing United Arab Emirates for the first time.


MENA is serious about regulations. Market saturation mixed with not playing by the rules results in an unstable environment…but if you can get in while the opportunity is there, it’s a market with potential. We would recommend Iraq and Iran at the moment.

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What CPA and Ad network used by your brother for that penny auction offer?

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Will CR be good if direct linking is used for sweepstakes offers?

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Iraq traffic is quite interesting for our affiliates too.
TONIC. has around 5 mio uniques per month for POP and around 500 K for redirect traffic for the geo Iraq. Does one of you guys tried our Iraq traffic?

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No. I recommend to use LPs for POP.

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I tried when you were DNTX, and the quality was very bad

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Thanks for the great thread - this has inspired me quite a bit.

Regarding sweeps - do you think any one ever really wins anything? just a thought i have had.

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We changed a lot, not just our name :-) So we have many new sources for POP as well as Domain traffic. So you should give it a try again?
Can you give us some more details what kind of traffic you bought?
Please contact us via PM with your username that our support team can have a look at your account and help you to setup a new test campaign if you are interested.

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I can say from experience, YES people really win and prices are given away. And YES, some companies don't give a damn and don't give away prices.
Just like some restaurants claiming they sell Angus beef, but it's not really Angus beef at the end.

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