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Hi All...question about back button funnels? (2)

10-05-2017 12:23 PM #1 rolandb ()

Hey inferno, tech-savvy looking kid you got there!

Regarding back buttons, what scripts people use and how to set it up, check out the following threads.
https://stmforum.com/forum/showthrea...Button-Funnels
https://stmforum.com/forum/showthrea...ng-with-voluum

Not too familiar with this myself so hopefully others can chime in with other details.

10-05-2017 04:00 PM #2 matuloo (Legendary Moderator)

Originally Posted by inferno272

Hey all...semi-newbie. I used to do pops for desktop back in the day, quit for a few years to help raise my little munchkin (See attached picture :P )

anyways, im kinda learnign the ropes with mobile..sticking with direct linking for now but im curious about a few things.

1)What script are people using for their back button funnels for LPs?
2)Is there a guide that walks you through how to use said script?
3)Is there a guide on how to set up a landing page and create a back button funnel using Voluum?
4)Is this time consuming to do? LIke do you have to create new campaigns for every single step in the funnel, or is it just about creating the funnel once and then the new landing page?

Thanks all.

Hello inferno!

Cute little munchkin indeed, I got 3 "pieces" myself

People usually have some sort of a custom code, you can find it also in the threads that rolandb linked for you, I also have it on my blog in this article : http://www.matuloo.com/maximize-your...ript-included/

It's actually quite easy to do, you just put a piece of code into your LPs and define where to send the redirected traffic. You only do this once per LP.

There is one rule I definitely recommend to follow : send the traffic either directly to some backup offer or a separate campaign. Never send the click directly to the Voluum click url as it will mess up with the numbers of your campaign - because this redirect traffic would be handled as a regular click, which it isn't. Treat this traffic as a bonus, so to speak.

One thing to keep in mind - if you send the traffic through voluum, you will get extra events that you will be billed for. It might get costly with POPs.

Matej.

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