Help me ! Need SOLUTION (desperate) (33)
Hello, in this occasion I would like to share my condition in joining e-Commerce.
For the past 2 months I've been testing 20 products from 4 niches (Cooking, Beauty, Gadget, Cat) and spent $2.241. The result is we only make 6 purchase, 1 for the beauty niche, and 5 for the cat niche. The add to cart has actually pretty high number which is 54 at the total.
Now, for the past one week the total spent is increasing to $2,837. I focuses on 1 niche only, PET (I change CAT into PET niche to make it more general). I’ve been testing out 4 products so far for that niche and I got 4 sales from one out of four products with 29 Add to cart.
I’ve been following the cookbook instructions and narrowing it from 4 to 1 niche. I already doing retargetings, such as changing the target country from US only to Worldwide (English Speaking countries), looking for the products on Aliexpress by their highest orders and wish lists, doing product researches on Facebook using nicheminer.co, and also using Audience Insight to separate the Super Precise Interest from the broad ones (also separating between the cat lovers and cat owners).
Any advice that you can give me about this case and how to make steady sales and profit?
I feel like I'm missing some steps while doing research (product or audience).
I am hoping that the seniors who already success on their e-Commerce store would comment and share their experiences to help me get through this thing.
Oh yes, one more thing. I also want to ask you guys how to make a profit from a product which niche’s has already make sales (many stores that already sale the product), but the product has very good benefits and values for the customer ?
The problem is that the product is already running for a year in several stores in Aliexpress and make more than 20.000 sales, and when I started to campaign it, even though I make some sales, the loss that I make is bigger than the profit. This happens because the audience that I targetted have already got the product (this can be seen on the product’s comments in my FP).
Any suggestion and advice for my questions ? 
I'm not an expert in Facebook ads or e-commerce, but if what you say is true and your audience already has the product then you have a couple options.
1. Try a new product that they don't already have but is similar or complimentary.
2. Change your targeting to find customers who don't already have the product.
3. Increase the efficiency of your sales funnel through split testing so that you are getting customers for cheaper and at a higher conversion rate. (This could be by improving your stores look, your website speed, how well your ad pre-sells, landing page copy etc..)
Also Facebook is huge, there are most likely millions of cat owners. Many more millions of dog owners if your product appeals to them too. $20,000 of sales is only a drop in the bucket and there should be many more customers. Unless your product is super niche and only appeals to a small amount of pet owners.
As for dealing with competition you most likely need to be more convincing than your competitors with sales copy, have a better deal, better targeting, or establish your brand more.
Beyond this it's tough to say without actually seeing what you are doing or knowing more about your process.
I think to a large extent, product selection is an issue.
If you go for the bestsellers, people will have seen it already. Other ecommerce stores following the same model and logic have tried exactly the same.
People might even have seen it at Aliexpress themselves - overall more and more people buy from Aliexpress themselves.
So to your question how you can profit from products that are very popular, the short answer is you don't. That doesn't mean nobody is, but you will not be able to using your model.
Why not? Well, everyone buys at the same price on Aliexpress and your customer acquisition cost are too high. So if you want to stick with that product, bulk buy at a lower price, raise your sales price or lower customer acquisition cost.
The best option is to differentiate your product. At least have different images for the product than what the seller on Aliexpress offers.
If I were you, I'd stop advertising for now and go back to the products. You're just too far off making any money (profit).
Restart your research and start looking at the problem a product is trying to solve. Not the symptom.
High sales numbers are an indication that the product fulfills a need well. A cat toy may sell well because the cat just loves it and it's all he ever plays with. But initially, the owner was looking for a way to get his cat to be more active. Or someone told him the cat was misbehaving because of boredom. Or the cat used your wife's decorations to play with.
Now if there's a new toy, that can fulfill the same need, you start offering that.
Which is why, when I source something new, I research bestsellers and then on Aliexpress, I just reverse the order and get the lowest selling products first. Just to see if there's something people have not looked at, but fulfills my criteria.
Which is matching what people need, an angle I can use, a price that gives me a great margin and a way to reliably get the product to the customer.
Hope this gives you a better idea of what to do and how to get out of your situation.
Now go out and find a product and post it here, so you can get some feedback
I'd suggest ignoring the USA until you have a winning product, the high CPC's and competition make it hard to test effectively when you're learning the skills.
What country are you from? Perhaps a gentle approach is to find winning products on big sites like dudegadets.com and translate them into your local market, redo the videos with new captions etc.
Limit your testing budget for new products, set an upper limit (for example 3 times the product cost) you'll spend on each product. If you dont get a sale, move on to the next.
It would be really helpful to see the site, the ad or the product.
Everybody has been giving advice based on the input you have given, but without further info, it's really hard to give any additional advice.
Can't speak for others, but I have zero interest in copying. My own business is keeping me more than busy. So I would not worry too much about people going the same route if you post more details here.
In short - you have to give more to get more...
I'd agree with Pekadis: without seeing more of what you're doing it's hard to offer more advice.
One other point I'd mention here: you're going for very, very, very broad niches.
In the "gadget" niche you're competing with Apple, Google, Samsung, Sony, and basically every other consumer electronics brand you've ever heard of, along with about a billion Kickstarters and of course lots and lots of other dropshippers.
Beauty is arguably even worse. Cooking is likewise huge.
Cat is a bit narrower, but still a biiiiig niche with some serious players spending serious money.
I'd recommend looking for more specialist niches, ideally much more specialised. Broad-targeted niches will make you rich if you find the right product, but finding the right product is hard. Specialised niches (and as others have mentioned, smaller countries) can still make you a lot of cash, but they're much lower-competition.
I will only add a link to one of my articles here, it relates to any vertical pretty much : https://stmforum.com/forum/showthrea...copied-Stop-it!
Quite often, the only problem of a store is it's poor design, flawed logic or some other disconnect in the order process ... which we can't really comment on, unless we see the store.
Okey, thanks for all your help 
I did not expect you to be as serious as this to help someone in trouble in his business.Since many forums or FB groups are out there, it is not as serious as this to help solve the problem down to the root.
So here I will share the store and what products are currently running on Facebook ads
This is my online store -> https://distromart.com/
And this product is currently running on facebook ads -> https://distromart.com/products/dog-...all-and-winter
*This product has a margin of about $ 15- $ 20
This is one example of an ad copy that I still run :
Ad results :
Report campaign / adset :
My workflow:
Step 1: Test the product with an objective PPE targeting campaign worldwide and relevant interest.
Step 2: If many of the comments are positive and indicate they need the product, then I switch to WC targeting campaign USA only.
Second step goal:
1. Building social proof
2. Seek input from the audience, whether they need these products or not.
Step 3: Testing multiple ads with different interests. And wait for 3 days.
Step 4: If no sales exceed $100, I will kill the campaign and switch to the new product. But if there is a sale, then I will allow to get more data.
Step 5: ad set optimization until POSITIVE ROI. (I stopped here because I have not found a profit adset)
I hope you can give the right solution for this problem.
Thanks for sharing! We can definitely help out more now.
OK, first suggestion: get a proofreader or editor.
I'm guessing English isn't your first language, and unfortunately you have some significant grammar errors in that ad, which will radically reduce user trust in your store.
The first sentence should probably be something like "Having trouble finding beds for your pets to keep them warm in today's cold weather?"
Likewise, "Tag and share your families who need this" - I think you mean "tag and share your friends and family members who need this!" or similar.
Also, in general, the copy could do with an overhaul to hit pain points your audience will recognise. I'm not a dog owner, but I've never heard anyone who has a dog worrying about their skin, for example (point 2 in your second sentence) and certainly not in connection to the dog's bed.
There are literally thousands of dog beds out there for the dog owner, from a variety of very well-trusted and respected brands. What makes this one different? Why would a dog owner take the risk of buying a bed from someone whom they've never heard of, rather than buying the one their local pet store (which they visit weekly to buy dog food) is selling, or the one on Amazon with 1,000 positive reviews?
You need to answer that question, and answer it really convincingly, to sell the product.
Agree with Caurmen, get someone to correct or write the ad for you.
This is your top priority.
Same goes for the copy on your site.
Needs a lot of work.
There's a lot to address, but I'll just pick one that no one will mention: Oxford fabric.
These 2 words can change your sales volume for this product.
Here's why:
I know Oxford as a place I have visited, not as a fabric.
So I would research the sh** out of this.
And I would learn that Oxford is a PVC fabric. And now we're getting somewehere.
Because what's the thickness? And why PVC and not cotton? What's the coating like? Is it easy to clean? How easy does it tear? How about allergies? Repairs?
And hygiene? What's the safest for my pet?
All these questions are things you should know.
But for what reason?
Well, because:
- knowing which fabric is best can help you find better products, which you can offer as alternatives with a compelling argument for consumers to buy.
- Knowing if the fabric is easy to clean gives you potentially a strong argument
- Knowing the fabric is hard to tear will make the product a better investment, as it will last longer AND look better for a longer time
etc
There are relative and absolute qualities in the answers to the questions. So the fabric can be easy to clean, or easier to clean than cotton for example.
So you can say how great your product is because of its own qualities (it has x, y and z) and because it beats products that only have A, b and c
Now, look at all the demonstrable qualities and make a video of these (easy to clean). Video will support your product page and become a source of traffic on its own when posted on Youtube.
Your fabric research becomes a blog post called something "3 things you should know about the fabric of your dog's bed"
The researh you do about all the other elements you'll research, like the filling, the shape, the colours, the best location to place it, whether small dogs should share one bed or each get their own, will become the "ultimate guide to the dog bed you and your dog will love".
That guide will be an ebook that can be downloaded from your site in exchange for an email address. Campaigns will be automatically triggered to sell and upsell, as well as build trust.
As soon as you know the profitability of that campaign, you'll set up facebook campaigns to promote the ebook
Like I said, 2 words that can change your business.
If anything is unclear, let me know.
In addition to the above, look at the copywriting here: https://www.thegrommet.com/pets/330-...og-paw-cleaner
and check out the reviews to see what people with dogs care about: https://www.thegrommet.com/pawplunger-large-pawplunger
I know it's a different product, but that's on purpose. This solves a very specific problem.
Avoid the USA.
Setup your own manual spying tool - easiest is to make a new fb account, and buy a proxy IP in the geo you want to spy, then just use this FB account. (Make sure it has the demo of your audience) - After around 1-2 weeks, real ads will start showing of your competitors. Jot them down, and then come back afew days later see if the comments are still coming in; if yes that means they are still spending money on this product and letting it run.
Take this product, and try it in different geos - one country per adset. If you throw many countries into an adset, it will always spend most of your budget in the country with highest ctr, which sadly always and usually is the shitty country where they dont really buy.
Also, stay away from the USA, take it from me, who had his team spend 20k, only to make back 6k and we tried every single optimization method and multivariate testing to make it work. USA = suicide. You first start elsewhere, then when you have a crazy product that has 300% ROAS or more, then you ease into the USA with a trained pixel.
Cheers and all the best!
Originally Posted by iAmAttila
Lots of great advice on here!
There is a lot of competition in the US ... If you can find lower competition countries, why not try these first?
If you go on amazon.com you can pretty much find everything, and there are other massive e-ecommerce all competing in the US.
Other countries will have much fewer players. And even among English speaking countries, there are some that are less competitive than others.
For example, Amazon does not really have a presence currently in Australia ...
Still needs lots of work on the copywriting side. Especially grammar.
Also, I would try using bullit points in stead of just lines of text. In general, bullit points convert better.
Dog warming bed sounds to me like there's some kind of heating integrated.
Copy is wordy as well. Should be condensed, crisp.
If you're serious about this, either get a pro or learn the skills through a course
Third option: follow @Iamatila's advice and have the copy of the ad translated, as well as the product description.
This is our new copywriting today. Is it good enough ? @pekadis
*This is the ad for Retargeting
This is an ad for retargeting
Getting there - best proof is in the numbers of course, so keep a close eye on the number of clicks and conversions.
I would think of angles like this:
- Don't rob your dog of his favourite bed because it's torn too soon. Our beds our tear and waterproof and guaranteed to last for years.
Make this small investment in your dog's happiness now. Just xx
- Sick and tired of throwing another bed in the bin after just a year of use? Get our tearproof and easy to clean dog bed. Now just xx
The angles would come from research and you'd use images to support the point you're making.
Specifically for retargeting, try things like:
- time limited discounted price (so you nudge them towards buying now, so they don't miss out)
- Not sure which bed to buy, ours have X, Y and Z. (Where you reinforce the benefits of your product)
Hope this helps.
Originally Posted by chaabanov
they are like Americans, just nicer
kidding
Originally Posted by hematnet17
*This is the ad for Retargeting
This is an ad for retargeting
Originally Posted by hematnet17
*This is the ad for Retargeting
This is an ad for retargeting
To be brutally honest, the grammar is still REALLY bad on this one. I highly suggest you consider a copywriter in the USA. To me this screams it was written from someone that doesn't understand English and immediately takes away any trust.
Here is a sample of how I would write it (Only spending 1min on this so keep that in mind)...
Finding a dog bed that last longer than a year could save you hundreds!
Our beds use premium Oxford cloth which are extremely durable and easy to clean.
Save 20% Today + Free Shipping by using coupon Code: XXXX
Tag your pet friends that need this!
Another Sample:
Tired of buying a $50 dog bed every 6 months? Try our new premium waterproof beds made of Oxford cloth that can withstand the harsh treatment from pets and are extremely easy to clean. Our beds last over 3 years with heavy use.
Get yours today with FREE shipping & Save an additional 20% by using Coupon Code:
Tag & Share with your pet friends
The BIG question with this one: do dog owners get really pissed off about dog beds not lasting long enough?
A quick Google suggests that it's a pain point, but you may have misunderstood the length of time dog owners are concerned about. I see owners referencing beds that will last "a lifetime", "more than 10 years", etc. So extending your timeframe (assuming the product supports that) may help a lot.
You can have the best-written copy in the world, but if your copy is addressing a point that will cause your audience to go "meh", it won't sell. And in this case it would seem that boasting your bed lasts "more than 1 year" is likely to decrease, not increase, conversions. A dog bed that lasts 20 years looks like it would be more on point.
There are also lots of other pain points you could address - google "best dog bed forum" or "dog bed problems forum" and see what comes up.
Really great advice on this thread!
Completely agree with what @caurmen said.
Which is why I originally posted:
How about this?
This ad produced 2 sales in 2 days, but still loss
Still needs a lot of work.
Sentences like "With this bed....sleeping or lying down" don't flow well.
"will make you save money for your dogs" - does not say what I think you want to say, nor does "waterproof on the back side"
Seriously, spend 5 bucks here: https://www.fiverr.com/perfectpackag...ds-in-6-hours? and just get this dealt with.
Buy the same deal for your landing / product page and optimise from there.
Everyone's Going Barking Mad Over This Waterproof Lounger!
Our luxurious doggie bed is a grrreat choice for your pooch. The polar fleece top feels especially soft, while the high loft fill cradles your pup in comfort. Features a water proof denier liner to prevent the bed from sliding and safe from any spills or accidents.
✓ Soft and plush for optimal comfort
✓ Heavy duty liner that's stain & water resistant
✓ Perfect for the dog that likes to play hard!
✓ 50% OFF while stocks last!
There is so much gold in this thread!
I'm just about to be launching my first E-commerce store so take this with a grain of salt (not sure just how important it is in the big picture) but ad copy aside, other parts of your website need serious work.
For example, the "about me" section has poor grammar and terrible formatting.
The privacy policy section makes my eyes bleed. I'll use the cookies section as an example. I'm somewhat tech savvy, more than the average consumer I'd think, and stuff like this is gonna make me insta-click off your site:
"Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer."
So yea, take it all with some grains of salt. Ultimately I have no idea yet how much people actually look at sections like this. That said, I would absolutely take some time to get someone with better writing skills to work on not just the ad/product copy but EVERY aspect of the website before I spent anymore money on testing. We aren't Amazon or Ebay. We don't have brand recognition (which already makes us seem shady). To me personally, areas like this go a long way to sounding legit if they are well formatted, well written, etc.
If the experienced people here think this side of things is not important enough to stop testing PLEASE chime in and tell me I'm an idiot. At the very least, get to work one these areas while you keep testing.
Hope this is of some value and look forward to following along here!
-Evan
A few other random bits I notice as I browse your site:
-For some reason admin@distromart.com just sounds too, I don't know, technical. Personally I'd go with something like support@distromart.com
-I didn't fill it out so no idea how it works but your "contact us" page also has terrible writing. That aside, every part of the form to fill out has an asterisk next to it. This is after you say "3 ways to contact us". I think to most users the asterisk indicates required field. Anyway, trying to collect first/last name, phone number, and email all to have a user be able to contact you seems like a big no-no to me. It's hard enough to collect emails and you're asking for all of that?
-I don't like your logo. Whatever the small text says, I can't read it.
-Your catalog tab has no products in it.....
-You said you're targeting pet products but yet the first three pictures I see scrolling at the top of your website are some kind of crockpot, shoes, and jewelry. It seems like you're starting WAY, WAY too broad. From everything I've read, start a niche store, get experience, and then MAYBE try a general store much farther down the line. There is absolutely no way you're going to compete with such a broad store and poor copy, IMO.
Edit- Woah, and not only are there all those different products on the picture reel but they don't take you anywhere except the same page if you click them!
Originally Posted by cmdeal
Excellent thread, lot's of valuable info
Just one quick question. We are having product in USA which is doing around break even and we yet have to test creatives, copy, and age targeting and implement email sequences and upsell.
Should I expect better result if I migrate this camp outside of USA? It's 5th product we tested, and after initial engagment, we created WC camps, and it started selling after first day.
Originally Posted by wombatsrb
Just one quick question. We are having product in USA which is doing around break even and we yet have to test creatives, copy, and age targeting and implement email sequences and upsell.
Should I expect better result if I migrate this camp outside of USA? It's 5th product we tested, and after initial engagment, we created WC camps, and it started selling after first day.
Or the answer is No.
Unfortunately, there is no way anyone can give you any better advice than that unless you give more information about the product and what you have done so far and your results.
Hi cmdeal,
Sorry for late reply, I've just seen this. It's backseat organizer. But lately I've had some issues with it.
I've tested few of LLAs and at the end, only LLAs (one adset) were bringing conversions, our other audiences died. At the end conversions stopped coming from that LLA as well, so we spent $200 across 2 days without conversion after stopping campaign. What could be the reason for adset to stop performing, cause just few days ago we were breaking even with it and now, -100% ROI. We've brainstormed some solutions like try different creatives, duplicate adset in order to restart algo, try different GEOs, bid manual, but I guess it's better to ask more experienced folks here about solution on this problem To sum it up - we're doing auto bid ($15 daily budget), objective is ATC (purchase didn't perform well at the beginning so we paused it), reach and visits are all the same, just conversions stopped 
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