Facebook will hire 1000 more people, to make life of a Facebook Mediabuyer worse ;-) (17)
Facebook will hire 1000 more people, to make life of a Facebook Mediabuyer worse ;-)
Today Facebook handed over 3,000 ads to congressional investigators that were bought by a Russian company to influence U.S. politics. “Many appear to exploit racial and social divisions and exploit ugly stereotypes. We find this interference deeply offensive” a Facebook spokesperson wrote this morning.
Facebook also announced specifics of how it will implement changes to its advertising systems in order to thwart abuse and specifically election interference that CEO Mark Zuckerberg promised last week. He later asked for forgiveness for how his products have been used to divide people.
Facebook briefed TechCrunch on the changes that include hiring 1,000 more people to its global ads review team over the next year, and making it so anyone can see any ad run by any organization on Facebook instead of only the ads targeted to them.
More here; https://techcrunch.com/2017/10/02/fa...-interference/
Looks like Facebook will be much easier to spy on as well, basically any time you see an ad on Facebook all you will need to do is click a button and you can see all the other ads that advertiser has run... quote from the article:
"To provide even greater transparency for people and accountability for advertisers, we’re now building new tools that will allow you to see the other ads a Page is running as well – including ads that aren’t targeted to you directly. We hope that this will establish a new standard for our industry in ad transparency."
You'd have to have a new ad account for each different vertical/campaign type you were running to help hide things, but that would only mitigate it a little bit.
The question remains, will this apply to ALL ads in the system, or just to those related to POLITICS in some way... based on what I've been reading on several sources for the past few days, it should be aimed at political topics only, but looks like they might have changed the approach and it will be a global move.
In his statement on Facebook, a week ago or so, Zuckerberg said political ads will have this option. Would be interesting to know if that now they will just add it to all or it was just omitted on TechCrunch. I have a bit of a hard time thinking Facebook will make all ads visible to everyone and not let different agencies protect their ads, at least to some extent.
Originally Posted by matuloo
1000 more people to copy/paste generic support messages and deny ads randomly.
interesting. i wonder if all these ad fiascos will have any affect on the usage of facebook, or the conversion rates of advertisers as a whole
Affilates will hire 1000 more remote employee , to make life of a Facebook owners and facebook users worse
I know a few Russians who were spending upwards of $5k/day running political ads to bolster their page networks to push content. NONE of them actually gave a flying fuck about the election... Just $$$ lol
FB arguing $100k worth of newsfeed ads changed the course of human history. Fucking lol.
Originally Posted by dragoshsd
Originally Posted by milehighclub
I'm wondering if they aren't feeding their machine learning by over-banning to push their humans to check accounts manually and feed their AI.
Anyone else noticed an unusual ton of "Ads disapproved" these days, especially for Ads that have been running for months (?)
Originally Posted by wiifmdude
Zuck said for all ads in a recent statement. So basically your competitors will know everything. I get what they are doing, but this level of transparency is going to create a drastic increase in cpc's. Would you offer up your lander, creatives, exact amount you spent to all your competitors and say here go ahead I need some competition? Feels like that's what might happen here. Ecomm? Dropshiping... other niches etc...
You have a link to that statement? Interested to read...
Just google it, it's there. Not every article mentions it, but a few do that specifically quote Mark in saying that. It's to roll out in Canada first next month. What it looks like exactly is yet to be seen. From what I have seen so far every ad needs to be associated with a page and he did say all ads, not just political. I sure hope not and I sure hope it doesn't make it easy for competitors to just move in. The only one that really wins here in that case is facebook trying to control the market and create competition.
This is because Facebook is moving towards building communities on the platform, opting for more transparency in the advertisers and their ads. They are going to be rolling out user/customer experience ratings on all pages, advertisers giving bad user experience will be punished in terms of traffic quality, reach and cpms.
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