I was going to respond to another post, but I kept rambling and decided to make a new thread since this category lacks win.
The secret to SEO is that all SEO guys outsource to other SEO guys, you just gotta find good ones. If you want to outsource, you need to find someone smart and trusting but also understand what these people are doing. So it's best put in work and do it yourself until you know whats going on.
You can do this by building multiple sites for a specific keyword. You can make all the sites pretty much the same, but unique content on each site.
You can try SEO methods people post on forums and blogs and mix them up a little, such as link wheels, software PAD submission, link baiting, paid blog posts, blogroll link exchanges, ect.... do this yourself on one site and test different SEO services for the other sites you build. I find that services people offer on forums can be more up to date, transparent and better pricing than similar methods advertised on SEO websites or spammed.
Track all your rankings to find out which methods work best, which ones get slapped ect.. Then scale with what works.
Get some quality links and don't bother with too many garbage spam links from bots and crap. This is ok with older sites but Google is smart and new sites will just get slapped hard. Comment spam, xrum, drip feed blasts ect... I do this for older sites that have been around for a year or already have some good backlinks. You don't want to exhaust all your link sources right away for new sites, link building should be ongoing and needs momentum once you start. Slow and steady win the race.
You can rank high fast doing spam garbage links but not for long. It will just become a cat and mouse game with you building new sites every month to rank and get slapped again. So unless you have a working system or robots that make it worth it, just focus on quality. Google gets smarter all the time and your basically teaching it what is garbage, and garbage sites don't last long on page 1 for competitive keywords. Plus it's better to inspire your competitors instead of offend them enough to start fucking with your SERPs so they reverse lookup your backlinks and find some paid site and report you to Google or some shit. Just work smarter and not harder.
Some tools and services I use.
Rank Tracker to track my SERPS, http://www.link-assistant.com/
For link trading I use digitalpoint forums and http://www.tradespun.com/ - Once you understand this you should teach someone on odesk to take over.
http://www.ip-report.com/ to make sure all links are not all same IP when doing link trades.
Paid blog posts are cool, you can get them in bulk or focus on high quality ones. You can find people on forums to do this cheap or try http://www.buyblogreviews.com/, but that site is a bitch to use though good to try and add then have your SEO assistant form odesk also take care of. But if you do these blog posts make sure you don't get 100 blog posts from some guy who uses 3 shared hosting accounts. I do this in bulk and get good deals but I have other sites to split the links with.
For social bookmarks, directory submission, article submission and press release syndication I like to use http://www.wlmarketing.com/?rid=seo -- Warren and his team are great guys, the system is slick and keeps track of all the reports and URLs easily. I have found better prices on forums but I still use these guys because dealing with random SEO guys can be a bitch and hard to track. The system rocks. I used to have a whitelabel service of this and included additional link building methods, I did ok with this business, but I hated and sucked at customer service. I still like to get back to this and set it up more automated, but haven't. I still have a few clients that have monthly subscriptions that I work on, but these are other SEO companies oursourcing to me. I just add their links to our regular ongoing link building and this helps since we can barter better deals in bulk ect... WL is also great because they have slow submission services stretched over months to keep momentum and you don't get too many links to fast and stop abruptly when you run out of directories or social sites to get links on.
I also have a network of my own sites that I primarily use for link trading, I still try to maintain quality and relevance. A lot of similar people with these networks have old sites with high PR and TONS of garbage links. I swear Google just maintains their PR and use to sites for honeypots or something. Some of these sites that trade also sell links so be careful cuz some are dumb. These guys spam their lists to random people online and some trolls like to report all the URLs to Google.
Also reverse look your competitor backlinks, I have toolabars in Firefox for easier reference. Or just use these links:
http://www.google.com/search?hl=en&q...ww.example.com
http://siteexplorer.search.yahoo.com...&fr2=seo-rd-se
Firefox Toolbars I use to make things easier: WebRankToolbar, SEOQuake, SEO Toolbar
When I build a new site I usually just send them through pingler.com and pingfarm.com and wait a few weeks. I might do some press releases in this time but not many. After a couple weeks I will get a couple high quality links. After a month I will get some social bookmarks, blog posts on other sites and a few test links from my regular link exchanges when I find sites that are relevant, this is all going to the main page at a slow rate that I can maintain for a few months. If the site has specific pages with longtails that may be easier to rank, I might get 600 social bookmarks in a month to that page, but still working slowly building links to the main page/keyword. After 2-3 months I will submit the site to all the top 100-300 directory sites over the next 1-3 months. After 6 months or longer I might try out some comment spam services, drip feed blasts, ect... but only if the site isn't already ranking high, I don't want to mess a good thing. The whole time I am also doing getting a few text links here and there and dropping the link in relevant comments on quality blogs when I see them. I also do my own manual commenting sometimes, but only on quality sites, high pr, or extreme relevant pages. There are ways to seek these out and find them by searching different footprints and keyword strings in Google.
I have a ton of sites, a team and systems. This took years to build and evolve, but do the work yourself at first before getting other people to do it for you.
I hope I made some sense, it's late/early and I'm really stoned. But I can do that since I have websites that rank in Google instead of a real job that tested my piss before I could work there and requires me to have a bedtime and alarm clock so I can be depressed about my life when I drive through traffic. I'll never go back to that shit again unless I just want to learn something to use for my own business. I'm so grateful.
Good luck bros.
Thanks for the helpful info. I've been working on getting more of a system going lately, since I'm expanding beyond just 1-2 good money sites making 99% of my money. I even spent a ton developing an app to help me manage and kinda track the day-to-day work involved in growing sites. I definitely have two sticking points though.
1. Once content is posted to a site, I have to step in and add images and CTA buttons, which can take an hour for just one page, to get right. I wish I could find someone affordable who could quickly do this for many sites. I think i'll have to suck it up and just scour odesk for someone who is trainable.
2. I get overwhelmed trying to SEO many sites at once, so I feel like "oh i'm just wasting money" and just focus all budget on my main sites. This is what my app is for, to help me stop doing that pattern. So far so good but I need to get some more employees who are cheap and can really speed up my productivity.
I need to let go of some control. It's hard when trying to create many high quality sites.
I'll definitely do a case study on my outsourcing experience. I outsource a lot already BUT not this stuff and not in a systematic way.
First one:Thanks for the tools. Some of them are new to me.
tradespun.com is that for reciprocal linking? I link to you then you link back to me?