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Question On How To Scale Up on Facebook (7)

09-30-2017 01:04 PM #1 solehudin27 (Member)
Question On How To Scale Up on Facebook

Hi Guys,

I have just been sometime here I have got lot of gold guides from this forum. However I have a question that I have been searching here but I think nothing has been addressed.

We know when doing Facebook paid ads that Click To Website (CTW) or getting clicks to our website is not our ultimate target. Rather conversion, valuable actions on our website that are deemed as our target.

So by the time goes by, when we have campaign with objective Click To Website, and we have our pixel on website, we can measure conversions.

In my case, I have setup Lead conversion on website and I see there are conversions happening.

So I read on Facebook official guide, that for Facebook to optimized delivery of conversion objective, at least an adset has to have between 15-25 conversion per week or the more the better.

The question is, for example, I have seen a CTW campaign got pretty success with conversions and also got "real" conversion on my tracker, how to scale up and start a conversion objective?

Do we duplicate the adset and change the campaign type to conversion within Power Editor? Does that carry data of the original adset where the minimum 15-28 conversion per week per adset requirement is met?

Appreciated if Mods and experienced FB advertisers here would provide some insight about this.

Thanks a lot

09-30-2017 09:21 PM #2 chaabanov (Member)

Duplicating the ad set will not get you exactly the same performance (it could be better, or it could be worse) however that's usually the fastest way to scale. You can either increase the budget of the same ad set at midnight and incrementally (conservatively by 5-10% each day), or you could duplicate the ad set multiple times, then cut off the bad ones and keep the good ones when significant, and repeat based on how big your budget is. Don't forget to give FB enough time to optimize your traffic.

10-01-2017 01:32 AM #3 solehudin27 (Member)

Quote Originally Posted by chaabanov View Post
Duplicating the ad set will not get you exactly the same performance (it could be better, or it could be worse) however that's usually the fastest way to scale. You can either increase the budget of the same ad set at midnight and incrementally (conservatively by 5-10% each day), or you could duplicate the ad set multiple times, then cut off the bad ones and keep the good ones when significant, and repeat based on how big your budget is. Don't forget to give FB enough time to optimize your traffic.
Hi @chaabanov thanks for your kind feedback, really appreciated.

Is your feedback about duplicating adset with changing campaign to different objective as well? I mean what if I have winning (got good ROI) with an adset, within a Click To Website campaign. Then I duplicate the adset and change the campaign type to Conversion.

10-01-2017 07:20 AM #4 iAmAttila (Veteran Member)

1. Duplicate existing adset 3x
2. Duplicate existing adset 3x increase budget by 50%
3. Duplicate existing adset 3x set RHS
4. Duplicate existing adset 3x set DNF
5. Duplicate existing adset 3x change objective
6. Duplicate existing adset 3x increase budget by 50% change objective
7. Duplicate existing adset 3x set RHS change objective
8. Duplicate existing adset 3x set DNF change objective

taken from http://iamattila.com/facebook/top-8-...-overnight.php

further reading: http://iamattila.com/facebook/optimi...ep-by-step.php

10-01-2017 07:21 AM #5 chaabanov (Member)

Quote Originally Posted by solehudin27 View Post
Hi @chaabanov thanks for your kind feedback, really appreciated.

Is your feedback about duplicating adset with changing campaign to different objective as well? I mean what if I have winning (got good ROI) with an adset, within a Click To Website campaign. Then I duplicate the adset and change the campaign type to Conversion.
Now that will usually give you completely different results. You should always duplicate the ad set within the same campaign. Then after that you can duplicate the entire campaign with its ad sets and ads and split test them. If you haven't done it already, you should split test link clicks vs conversions. Usually conversions perform better but that's not always the case. If you're on a low budget or don't want a lot of variables, I would just go for a conversions campaign.

10-02-2017 12:18 AM #6 solehudin27 (Member)

Quote Originally Posted by iAmAttila View Post
1. Duplicate existing adset 3x
2. Duplicate existing adset 3x increase budget by 50%
3. Duplicate existing adset 3x set RHS
4. Duplicate existing adset 3x set DNF
5. Duplicate existing adset 3x change objective
6. Duplicate existing adset 3x increase budget by 50% change objective
7. Duplicate existing adset 3x set RHS change objective
8. Duplicate existing adset 3x set DNF change objective

taken from http://iamattila.com/facebook/top-8-...-overnight.php

further reading: http://iamattila.com/facebook/optimi...ep-by-step.php
Thanks Attila

10-02-2017 12:19 AM #7 solehudin27 (Member)

Quote Originally Posted by chaabanov View Post
Now that will usually give you completely different results. You should always duplicate the ad set within the same campaign. Then after that you can duplicate the entire campaign with its ad sets and ads and split test them. If you haven't done it already, you should split test link clicks vs conversions. Usually conversions perform better but that's not always the case. If you're on a low budget or don't want a lot of variables, I would just go for a conversions campaign.
Thanks Chaabanov really appreciated for your feedback

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