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Question about Taboola & Outbrain (5)

09-28-2017 01:36 PM #1 chipisti (Member)
Question about Taboola & Outbrain

Hi guys,

Got a quick question regarding optimizations in Taboola and Outbrain. I know how it works in RevContent...depending on the type of campaign your only options for optimization are via the widgets and publishers. But how does it work in Taboola & Outbrain? Do they also use the same system?

09-28-2017 02:02 PM #2 ervin (Senior Member)

Taboola has sites (that are the equivalent of widgets in RC) and contents, no targets/categories like in RC. You can optimize by blocking/unblocking sites and changing their CPCs (this is a cool option not available in RC). You can also block unblock contents.
Another cool option I like from Taboola is that it allows you to optimize by US State, which really good if you do a lot of traffic in US.

Screenshot: https://screencast.com/t/2HxoylRm


Outbrain is pretty much the same as Taboola, with the only difference that you can only bid on campaign level, not possible to change CPC for specific publishers or ads.

Screenshot: https://screencast.com/t/sakxBLq2LqB

09-28-2017 03:04 PM #3 olorin (AMC Alumnus)

Quote Originally Posted by ervin View Post
Outbrain is pretty much the same as Taboola, with the only difference that you can only bid on campaign level, not possible to change CPC for specific publishers or ads.

Screenshot: https://screencast.com/t/sakxBLq2LqB
I was told that bid by section should be available by october the 16th

09-28-2017 03:30 PM #4 ad2convert ()

Taboola also now launched targeting with data segments https://martechtoday.com/taboola-add...etplace-204734

12-12-2017 01:35 PM #5 clicktracking (Member)

Hi guys!

I just read your posts. I need help/ideas running Nutra and Crypto offers. I ran them in Taboola but I haven't had good results.

Any insights are very welcome

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