Hi STMers!
Are there any recommended FB ad launching process for testing new offers?
For example, today I want to test 3 offers.
Am I right to launch 3 Campaigns, 6 Landers (2 landers each), 6 Ads (2 ads each)?
And in terms of testing ads, which of the variable should be my priority (Image, Headline and Ad Copy)
Thanks in advance!
-TheOrangeMarketer
Image/video & good targeting are key.
Finding good offers in general isn't that difficult, so it's best to focus on good ads and landers to master those first.
I am not saying there is a good offer for everything, but with bad ads/landers even the best offers will probably fail.
Vice versa, a horrible campaign can still be profitable if you hit the sweet spot, the 0,01 cpc at FB.
Hi!
If you are doing A/B testing, you probably need 3 campaigns if the offers' verticals are too different. Regarding the ads - better test 3 each, so that it would be like 9 ads to test.
In terms of other parameters - start with testing the offers, then landers, and then you can check for different headlines, images, Call-to-Action buttons, etc. The priority for now is to find the best offer, I believe.