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Tracking PPV Pop -> Presell Lander -> Offer Page (8)

11-13-2011 11:23 AM #1 lavish (Member)
Tracking PPV Pop -> Presell Lander -> Offer Page

Guys, I'm having trouble here... I don't know if I'm just having a brain fart or what, but I've been trying to figure it out for an hour now. I've tried a few solutions but my best one doesn't get the keyword passed through the 3 steps.

So - does anyone know how to do this, with 202 in particular?

Cheers!

11-13-2011 11:44 AM #2 index (Member)

P202 wasn't designed to do that... I know bummer... so what I've been doing is using both P202 and GetClicky together (or G. Analytics if that's what you use). Iyt is kinda annoying but it works fine nonetheless. In a perfect world I wish all that data was in 1 place, but meh

You can track CTR of your PPV pop to the Presell Lander with goals (I think G. Analytics calls it funnels?). And then track your presell lander like normal with P202. Basically, your analytics program will be able to tell you which PPV pop is getting more clicks..

PPV Pop --> Presell Lander (Analytics)
Presell lander ---> Offer (P202)

11-13-2011 12:09 PM #3 lavish (Member)

Hmmm... okay, I'm going to try this one out now!

Thanks!

11-13-2011 12:49 PM #4 index (Member)

Here's a more detailed example for everybody else. Let's say your PPV pops are located at...

domain.com/ppvpop1.php
domain.com/ppvpop2.php

and they both link to domain.com/presell.php

Here's a basic template of ppvpop.php without the code for passing the keyword through.

HTML Code:
<!DOCTYPE html>
<html lang="en">
<head>
	<meta charset="utf-8" />
	<meta name="keywords" content="keyword1,keyword2" />
	<meta name="description" content="Description" />
	<meta name="robots" content="noindex,nofollow" />
	<title>Lander1</title>
</head>
<body>

<a href="http://domian.com/presell.php?t202id=5428&t202kw=">
<img src="lander1.jpg" alt="" />
</a>

<!-- PUT ANALYTICS CODE HERE SO YOU CAN MEASURE IMPRESSIONS AND SET UP GOALS -->
</body>
</html>
Nothing special. Just an image that is linked to domain.com/presell.php with your P202 link (that you generate in #7) Get Links).

At TV, there tracking parameter is {keyword} so you would submit a link like
domain.com/lander1.php?kw={keyword}

So all you need to do is get the keyword... and pass it to t202kw=

So the key that PHP needs is kw (because you called it domain.com/lander1.php?kw={keyword} ). Just add a line of PHP at the top that grabs your keyword and stores it in a variable called $kw and then you echo it out onto the end of your link.

[PHP]
<?php
$kw = $_GET['kw'];
?>
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="keywords" content="keyword1,keyword2" />
<meta name="description" content="Description" />
<meta name="robots" content="noindex,nofollow" />
<title>Lander1</title>
</head>
<body>

<a href="http://domian.com/presell.php?t202id=5428&t202kw=<?php echo $kw; ?>">
<img src="lander1.jpg" alt="" />
</a>

<!-- PUT ANALYTICS CODE HERE SO YOU CAN MEASURE IMPRESSIONS AND SET UP GOALS -->
</body>
</html>
[/PHP]

OK, that's the basics. Now to split test all your pops, set up your code like this.

Link you give Traffic Source: domain.com/r.php?kw={keyword} (rotator page that you control)
Link to PPV Pop 1: domain.com/ppvpop1.php
Link to PPV Pop 2: domain.com/ppvpop1.php

All r.php is going to do is pass the keyword along and allow us to add more landers into the mix whenever we want to split test.

Here's r.php

[PHP]
<?php

$kw = $_GET['kw'];
$rand = rand(1,2);

if($rand == 1){
header("Location: http://domain.com/ppvpop1.php?kw=$kw");
}

elseif($rand == 2){
header("Location: http://domain.com/ppvpop2.php?kw=$kw");
}

?>
[/PHP]

Whenever you want to split test more landers, you can control it all at r.php without having to resubmit for approval (which is the biggest buzzkill btw)

[PHP]
<?php

$kw = $_GET['kw'];
$rand = rand(1,5);

if($rand == 1){
header("Location: http://domain.com/ppvpop1.php?kw=$kw");
}

elseif($rand == 2){
header("Location: http://domain.com/ppvpop2.php?kw=$kw");
}

elseif($rand == 3){
header("Location: http://domain.com/ppvpop3.php?kw=$kw");
}

elseif($rand == 4){
header("Location: http://domain.com/ppvpop4.php?kw=$kw");
}

elseif($rand == 5){
header("Location: http://domain.com/ppvpop5.php?kw=$kw");
}

?>
[/PHP]

I highly recommend you watch the Diving Into PHP series to get the basics of PHP. You can watch the whole series in a couple hours.

11-13-2011 01:24 PM #5 lavish (Member)

Damn man, that's bad ass!

Just one thing - I've literally been setting up the Analytics code now and it's actually supposed to be placed just before the </head> tag.

Otherwise man, I appreciate it! Cheers.

11-13-2011 06:58 PM #6 index (Member)

Quote Originally Posted by lavish View Post
Damn man, that's bad ass!

Just one thing - I've literally been setting up the Analytics code now and it's actually supposed to be placed just before the </head> tag.

Otherwise man, I appreciate it! Cheers.
You could also rotate your PPV pops with Google Website Optimizer if you find it's easier. I've never really used it personally because I've always rotated my stuff like I wrote out above, but I know it's good. In fact, I should probably start playing with it myself

11-14-2011 02:07 AM #7 polarbacon (Moderator)

can I ask why not just use cpvlab?

seems much simpler......esp with more complex camps.....


dont get me wrong I luv me some getclicky but in camps like this cpvlab kinda rules.....

11-14-2011 08:39 PM #8 index (Member)

Quote Originally Posted by polarbacon View Post
can I ask why not just use cpvlab?

seems much simpler......esp with more complex camps.....


dont get me wrong I luv me some getclicky but in camps like this cpvlab kinda rules.....
you're totally right, but he wanted to know how to do it with P202. Plus it's nice to learn different ways of doing it

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