Hi everyone!
I have a question regarding FB & ecommerce.
I'm planning to launch 100 products (in the same niche) this week.
My plan is to test 100 PPE campaigns to see the engagements for each product.($5/adset)
And then I will transit to WC campaigns for those campaigns that have high engagements.
My question is, is it advisable to use the same interests for all the 100 products?
Will it result in me competing with myself and cause the CPMs to rise?
I'm flexing broad interests (Estimated total reach: 2.5M) in this adset.
Thank you very much in advance.
-TheOrangeMarketer
Hi The Orange Marketer!
You are thinking in a right way - by testing 100 products with the same audience you risk to overspam your target.
That's what Facebook says in regards to overlapping audiences:
Having overlapping audiences is not necessarily a bad thing, but it can lead to poor delivery of your ad sets. This is because when ad sets from the same advertiser are going to end up in the same auction (meaning they're targeting similar audiences), we enter the one with the best performance history and prevent the others from competing to get shown. We do this so your ads are not competing against each other, which can drive up costs and lead to inefficient uses of your budget. You can check if two audiences you're using are overlapping with our tool>Go to your Audiences, Check the boxes next to the audiences you want to compare (up to 5), then Click Actions > Show Audience Overlap
As for me, being you I'd shorten the list of products to test and work with 10-20 products max. And test them one by one, if you want to see how the same audience reacts.
So out of 100 products check if it's possible to make groups of similar ones, maybe same characteristics and features, so that in the end you get for instance 10 groups with 10 products in each group, and you test one product out of each group.
Exactly, try to divide them in "similar" bunches of products/interest/group instead of seeing them all as one. This will also give you a better feeling of what ads, text and target groups respond well on Facebook.
Besides the overlap, I guess some products need a better/more precize targeting than others right? At last, launching 100 at once will deliver a lot of stress and you might loose clear view of what works, and what doesn't.