ROAST my store! (11)
Would love to get some feedback on my store.
Here's the link:
I took waaaay too long building this - especially seeing as this store could completely flop...but what hell, good learning experience.
Currently it's targeting just Australians.
What would you improve? What parts were done well?
Here's the link again:
Thanks!
There is an issue with your add to cart button on mobile
thanks, did not see that. I've altered the Add To Cart button manually in HTML, so probably messed with the responsiveness.
Will find a fix for this. cheers
Think it's related to the CSS:
#AddToCart { width: 650px; }
Minor thing, also noticed that clicking on the FREE SHIPPING & RETURNS on the top bar just refreshes the page, is it meant to do that?
Looking good otherwise!
OK, my SO is a serious wine enthusiast so I can inject some knowledge of that world here too...
First comment: I'd change the "apple aerator" product on the front page for something that looks a bit more "serious wine world", or change the other products to be more about "fun wine". There's a tone mismatch there between the very elegant other products and the apple aerator. Minor point, but wine is a very taste-driven thing: casual wine drinkers will assume they don't want "serious wine" products, and serious wine people will close the store the moment it looks "casual".
On the front page I'd recommend a paragraph or two of text talking about the store's "mission" as a whole. That might sound useless, but the purpose of it is simple: to identify to viewers that you're part of their tribe. If you demonstrate in a few lines that you're someone who cares about and understands the same things they do - whether you are or not (that's what copywriting is for) - you'll increase overall conversion rates on anyone hitting the front page.
Note that you want to match this message to your products - so given your products I'd recommend targeting the more casual/fun wine drinker. The people buying $7,000 wine fridges and remodelling their houses to accomodate a cellar aren't your market - more casual wine drinkers (and people buying presents for them) are.
Some kind of urgency messaging on the product pages would be a good idea too - otherwise you'll have the usual problem of people liking, sharing, and then telling themselves they'll "come back later".
A specific sales point for your electric wine opener: for anyone with grip problems, like older or disabled people, these things are great. Worth mentioning that in the copy.
And one for aerators: the alternative to aeration is to "air" the bottle naturally, usually by decanting it into a flask and then leaving it for an hour or so. That process is a complete pain in the ass: if you position the aerators as giving similar results without the hour's wait time, that's a strong sales pitch to anyone who would consider doing it the hard way.
Hope that helps, and let us know how you get on!
Will check it out when I get home.
All good input!
For the rest. Don't overcomplicate stuff. Your site looks pretty good, so start testing FB/Adwords traffic asap and see what works vs. what doesn't. Make sure to use tracking so you can optimize and scale campaigns that work and turn off the ones that don't.
@rolandb: yeah I think it's because I edited the button width manually. I'll try to fix it up today! Oh and no the banner is not meant to redirect, I'll make it un-clickable.
@caurmen: thanks for the super detailed response! I started out targeting wine experts groups like r/wine & Certified Master Sommeliers (maybe your SO can relate?) but slowly dawned on me these people are probably not going to be impressed by the Aliexpress products.
I'm going to take your advice and make some adjustments to the store so it's targeting more the masses who casually drink wine. Although they may be harder to target in FB ads (groups such as 'Like Minded Bitches Drinking Wine' which have 50k likes aren't target-able for some reason?).
@cbrughmans: thanks! for tracking, is Google Analytics a good starting point? Or will I need something like
Thanks again for all the responses, making changes now!
Quick update, I've made recommended changes to my store:
In case you're wondering I've done the following:
1) Changed the ADD TO CART button so it's mobile responsive.
For anyone with similar problem: You can solve it by going to edit code-> Assets -> Theme.SCSS.liquid. Then ctrl+F "addtocart". Adding "max-width: 80%" to the end of the#AddToCart. So it looks like:
AddToCart{
width: 700px; max-width: 80%;
}
2) Changed banner so it redirects to the 'Shipping' page so people can read more about the shipping terms.
3) Changed front page structure so it focuses on fun, casual wine products instead of high quality wine expert products.
4) Wrote a 'Our Mission' statement on the front page, under collections, so I can build rapport with my audience.
5) Reinstalled my countdown timer plugin, to add scarcity/urgency. Hopefully it shows properly now.
6) Changed electric opener copy to include disabled + elderly.
7) Added copy to all aerators to position against 1 hour wait time with decanters.
That's all for now! I'm going to create ads later tonight, then start a Follow Along tomorrow, as I'm a complete noob with FB ads.
Originally Posted by walkfasttalkslow
Good stuff! Looking forward to your next updates.
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