Need help from the masters (5)

Hello everyone, I am keen to know everyone's opinion on how to generate leads through Facebook for high value services. Some services I am interested in are - High net worth portfolio management, admission to expensive boarding schools, admission to luxury clubs etc.

How should I segregate the traffic? what kind of filters I can use?

- Trans

Well Facebook itself has quite granular targeting options so you should take advantage of them. You can then use your conversions to generate lookalike audiences and also take advantage of the FB pixel.

https://stmforum.com/forum/showthrea...tle-as-6-weeks

↑↑ That webinar was excellent and I think there are several things in it that could help you ↑↑

About 39 minutes in, he goes over bringing the lead cost on a very high ticket item from $750 down to $233 and then all the way down to $6.65. The entire video is worth a watch though. Some really good strategies in there. I'm pretty sure the full course would provide a ton of value to you as well.

#1) Create the 'perfect customer' avatar.

Age
Gender
What websites they visit
What their favorite restaurants are
What their favorite stores are
What kind of magazines they read
and the list goes on, if you do a good job doing this you will have the perfect avatar candidate.

Now you can create adsets where you utilize flex targeting, for example, very rich people (your ideal audience for private boarding schools) have very special tastes, they also read magazines most average people never heard of, or know of products most people have no clue about in the mainstream. You need to layer these interests on top of together to create the best targeting. Then you gotta test these flex layered interests via adsets and see which responds the best; either by opting in to your offer, or clicking on the ad you place, or buying the things you sell and converting. You can then produce lookalikes based on those who converted, those who clicked, and the rest... and that's how you structure it up.

You can also create a look alike based off existing customer emails that converted if you have that.

Good luck

Originally Posted by iAmAttila

#1) Create the 'perfect customer' avatar.

Age
Gender
What websites they visit
What their favorite restaurants are
What their favorite stores are
What kind of magazines they read
and the list goes on, if you do a good job doing this you will have the perfect avatar candidate.

Now you can create adsets where you utilize flex targeting, for example, very rich people (your ideal audience for private boarding schools) have very special tastes, they also read magazines most average people never heard of, or know of products most people have no clue about in the mainstream. You need to layer these interests on top of together to create the best targeting. Then you gotta test these flex layered interests via adsets and see which responds the best; either by opting in to your offer, or clicking on the ad you place, or buying the things you sell and converting. You can then produce lookalikes based on those who converted, those who clicked, and the rest... and that's how you structure it up.

You can also create a look alike based off existing customer emails that converted if you have that.

Good luck