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How Much Budget Do You Allocate For 1 Campaign? (4)

09-16-2017 04:55 AM #1 jaypabs (Member)
How Much Budget Do You Allocate For 1 Campaign?

Let's say I will promote Sweeps offer with $2.25 payout.
I will promote the same offer on two traffic sources.
I'll create the same 3 landing pages for every traffic source.

How much budget do you allocate for each traffic source?
How much is the bid amount?
What percentage of your budget spent before you stop the campaign?

BTW, the traffic source that I'll be using is PropellerAds and ClickAdu.

I know there should be different answer for this. If you have, just fill it below like:

Example #1:

Budget: $20/day
Bid Amount (CPM): 2.55
Total Budget: $100

Example #2:

Budget: $50/day
Bid Amount (CPM): 2.55
Total Budget: $200

I could be missing some question but all I need is the info above just to know how you're doing it.

Thank you

09-16-2017 09:14 AM #2 bbrock32 (Administrator)

Before you start, I think it's best initially to split test more offers than landers.

After you nailed an offer that converts then you start testing landers and so on.

Because if the offer is really bad, split testing landers will be pretty useless.

For a $2.25 campaign I wouldn't spend more then $20 or $30 initially to get an idea if the offer is good or not.

09-16-2017 09:24 AM #3 jaypabs (Member)

Hi,

This is a new information I got so far which is kinda different from what I have already read off the internet.

So this means that after there's some conversion of the offer within $20 or $30 budget range, that's the time I have to create a landing page?

And as long as there's no conversion, do not continue promoting the offer? And how much should I allocate after there's a conversion with the offer? Should I test it again say $50 or $100 before testing it with bigger amount?

Thank you very much for the advice.

UPDATE:

BTW, how many conversion should I consider before continuing the promotion? Say I spend $30 with $2.55?

Quote Originally Posted by bbrock32 View Post
Before you start, I think it's best initially to split test more offers than landers.

After you nailed an offer that converts then you start testing landers and so on.

Because if the offer is really bad, split testing landers will be pretty useless.

For a $2.25 campaign I wouldn't spend more then $20 or $30 initially to get an idea if the offer is good or not.

09-16-2017 11:40 AM #4 bbrock32 (Administrator)

What I mean is not to start direct linking, but just pick one LP and use that.

Adding more landers on the split test initially means more budget needed.

I think budget is spent best if initially the testing is done more on the offer level and move on from there.

I would expect 3+ conversions in your case to keep the offer.

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