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Is it still worth playing the volume game? (11)

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So one campaign I'm running right now is an offer in a competitive geo (Desktop, SOI) that started at $3.50/lead and I am up to $4.00 right now.

I probably do 100 leads or so a day, nothing super large, but I don't think it's a minor amount either. I've been running this offer at this volume for probably a couple months now.

Im running this on all the large tube sites (Pornhub, Redtube, Youporn etc) and a few others, so the quality is pretty good.

I talked to my AM about bumping volume even more to see if I could get a 2nd paybump, but it seems like I can only get to about $4.20/lead (roughly 20% above street payout).

Because this geo is competitive and bid prices are astronomical, Im roughly at about + 0 - 10% ROI, so the additional bump wouldn't really help me considering I'd have to likely bid higher to up the volume.

So my question is is it really worth playing the volume game? It seems like advertisers aren't really willing to give you a large bump these days with volume, so is it better just to find smaller pockets of profits?

Like maybe a better strategy would be to find offers/traffic sources where you can score some really easy profits on a smaller scale (ie $50/day spots).

I think maybe the volume/large paybump strategy isn't something really worth doing these days?

Curious to your thoughts.

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Test different offers, different networks
Test a few new landing pages

Perhaps you can get a little more ROI out of it

With competitive geos you're likely competing against big teams with optimization algorithms, direct offers etc

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Depends on the time/effort/energy etc you put in. If you are fulltime on this thing for "only" 10% ROI, I advice to see if you can exploit your current angle/ad/campaign in other geo's which are less saturated, most of time this means lower cost, higher CR's, so higher ROI.

But launching lots of small countries with high ROI is time consuming too. Especially keeping ads fresh on a regular base because of the competition, small audience etc...

It's a personal thing at the end, what fits you better ya think!? Having a clear helicopter view and aiming on a couple of large campaigns, or can you switch easily and fast between lots of smaller high ROI campaigns/geo's?

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Advertisers still want large volume of course, but there are limits and one of the limits is the share of that the affiliate network is taking ... in such cases, it's a good idea to seek a direct deal.

On top of that, you might still be able to improve the performance somehow, it's often just a question of playing with the bids a bit or finding that one special banner ... I do run +10% ROI campaigns too sometimes, but it's true that such tiny margin is hardly sustainable.

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Go direct with the advertiser if you can. Or pull the rug from under the aff network and run with a competitor. Lie about getting a higher payout from someone else. Start your own whitelabel of the same kind of offer if it's available. Don't tell the aff network where you're running and what your ROI is. Always tell them your ROI sucks. Optimize your landers more or add in some super aggressive but lower quality landers at 20% of the traffic so your ROI increases. Do whatever it takes it's a dog eat dog world out here my nigga

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Thanks for the advice guys. I think maybe I'll try to be more aggressive with these networks to see if I can get a better payout lol

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You can try that, but at some point you will hit the limit and the only way to get a higher payout is to go direct. Based on the payouts you posted, I'd guess you're in US, try to reach out to dateprofits or vipoffers ... some of their offers performed really well with the right creatives

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Hey matuloo, from what u mentioned above, do u have a good working experience with both dateprofits/vipoffers/topoffers? Thanks

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I have worked with dateprofits and vipoffers a while ago and never had a problem with them.

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Thanks jabong for the reply. Do Vipoffers have mainstream dating or purely adult?

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They are both proven companies, the overall experience will depend on the AM, but I can't generally bash them for something ... I worked with both worse and better networks Both are pretty much just adult networks.

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