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What Cost Model You Choose When Your Traffic Source Is Facebook? (4)

09-07-2017 11:27 PM #1 jaypabs (Member)
What Cost Model You Choose When Your Traffic Source Is Facebook?

Hi,

I just want to see how much profit I earn/loss when using Facebook as my traffic source. I'm wondering what cost model to choose.

In FB, I enter the amount of Daily Budget then under Bid Amount I choose Automatic, which means I can't choose CPC or CPM in Voluum cost model. So how do you guys track Facebook expenses with Voluum?

Thanks for any help.

09-08-2017 05:41 AM #2 manu_adefy (Veteran Member)

Haven't used FB and Voluum together but one thought is to do manual cost update every day. That's not an elegant solution but it's very simple.

09-08-2017 05:46 AM #3 jaypabs (Member)

Thanks for the reply.

If I will do manual update of the cost, what should I choose under Cost model in Voluum?

Quote Originally Posted by manu_adefy View Post
Haven't used FB and Voluum together but one thought is to do manual cost update every day. That's not an elegant solution but it's very simple.

09-08-2017 06:52 AM #4 manu_adefy (Veteran Member)

Do not track costs option. And you have to manually update every day then.

Maybe there's a better way, just that it's not so simple given Facebook's unique way of setting prices.

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