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iStack Training - Part 1: 3 Lessons Learned from Spending 7 Figures on Facebook Ads (11)

09-07-2017 10:15 PM #1 esoteric (Member)
iStack Training - Part 1: 3 Lessons Learned from Spending 7 Figures on Facebook Ads

Hi everyone

Eric (esoteric) here. I've pretty much kept myself to my little iStack Training channel on the forum, but I thought it was time to branch out

Some of you may have seen this, but a few weeks ago we launched The Facebook Master Class in partnership with Patrick Dermak from Adbaker. Adbaker is a German performance agency who started with CPA ads and still kills it there, but has also branched out into a FB agency, handling clients like Porsche (no he didn't get one yet), Body Street, and Holmes place.

Given the decisive action Facebook is taking to wipe out black hat advertising on its platform, there's never been a better time to invest in figuring out how to create longer term, sustainable, but still insanely profitable businesses based on Facebook Ads.

In honour of our first big Facebook Exclusive course, we created a 3 part mini-class called "Facebook Mastery Mini Class" and over the next few days i'll be posting each video for you to check out.


Part 1
Why Your Facebook Ads Suck - 3 Lessons from Spending 7 Figures on Facebook Ads

In the first video, you’ll discover the 3 biggest pitfalls to avoid when running ads on Facebook - and what to do instead to increase ROI almost instantly. Essentially, you have to do this: STOP working with low-quality seed audiences, STOP confusing the algorithm and STOP only using autobidding for your campaigns.



If you're interested in taking the Facebook Master Class, jump on it before the early bird rates are finished. Just like the 6 Week AMC, it's being offered now at an introductory rate ($1497) while we finalise all the amazing bonuses, but will go up in price closer to where the 6WAMC is ($2997) once a few more things are finalised. The deals will be available to everyone regardless of when you start the course, so join now, while the price is much lower.

I'll be back tomorrow to post the next video.

Let me know what you think of these!

09-09-2017 11:29 PM #2 nirvana (Member)

Thank you for the great share. These vids are definitely amazing and have got me excited.

I wanted to ask you something

I am pretty sure I have a good list of customers that I can upload for a specific product as they have requested to be contacted for that product and need it to operate.

Saying that, when FB does create the lookalike audience, do I need to always add more targeting options & interests?

Example - I have a list of 100 guys that want insurance for their accounting practice. I upload that list. Do I need to then make sure I put accounting, CPA, etc as interests in the camp or would the algorithm already take this into account when creating the lookalike?

How would you approach this? Do your targeting options really have a great impact (Not exclusions) when it comes to lookalike and custom audiences?

Looking forward to hear from you!

09-10-2017 12:49 AM #3 blades (Member)

Hi Eric

I watched the video on istack training and sent you a message via the istack support regarding payment.

Waiting for for your reply

Cheers

09-10-2017 02:39 AM #4 manu_adefy (Veteran Member)

Quote Originally Posted by nirvana View Post
Thank you for the great share. These vids are definitely amazing and have got me excited.

I wanted to ask you something

I am pretty sure I have a good list of customers that I can upload for a specific product as they have requested to be contacted for that product and need it to operate.

Saying that, when FB does create the lookalike audience, do I need to always add more targeting options & interest's?

Example - I have a list of 100 guys that want insurance for their accounting practice. I upload that list. Do I need to then make sure I put accounting, CPA, etc as interests in the camp or would the algorithm already take this into account when creating the lookalike?

How would you approach this? Do your targeting options really have a great impact (Not exclusions) when it comes to lookalike and custom audiences?

Looking forward to hear from you!
No more interest targeting - the key though is to make sure you have a high quality seed audience. The point is to let Facebook's algorithm find as many people as possible with characteristics you can't really figure out as a human.

From what I've seen so far, the real key of FB is a) learning how to build quality seed audiences and b) learning manual bidding.

09-10-2017 05:02 PM #5 esoteric (Member)

Hey Nirvana. From what I've experienced it's best to let FB work its magic once you've given it the pixel data, without layering on the interest targeting, but again it's worth testing.

09-10-2017 05:03 PM #6 esoteric (Member)

Awesome. Replied! Let me know if you have any more questions.

09-11-2017 06:29 PM #7 nirvana (Member)

Hi there,

I wanted to ask you for some advice.

I was just going through my ads manager and looking into custom conversions. Looks like I did setup some pixel that does track when user lands on the confirmation page after requesting to be contacted.

I ran a camp back in feb for $50 got a 1 conversion (lead).. So I guess the pixel has remained there and its still picking up leads that are firing the pixel.

Here is a pic of what I found in custom conversions for the past 2 weeks for one of my websites:



My question is

Is there any way I can leverage off this?

Can I use these leads and tell fb to find me more?

09-12-2017 07:54 AM #8 manu_adefy (Veteran Member)

Go to Assets -> Audiences and also read a little about Custom Audiences and Lookalike Audiences.

The answer is that you can leverage it using those features, but you have to read the details about them from FB about what info they need for them to help you (automatically).

The quality of your seed audience (the initial visitors, buyers and just general conversions) are what determine the quality of the lookalike - where you essentially tell people to look for more people like the ones that converted.

Step 1 is to Create Custom Audience from several events, one example being buyers, then after you have a few hundred, you can create a Lookalike Audience.

You can get more creative here and create high LTV lookalike, medium LTV, etc. Like I said in other posts, this is one of the bigger Facebook playgrounds - working with audiences.

09-12-2017 05:14 PM #9 nirvana (Member)

Quote Originally Posted by manu_adefy View Post
Go to Assets -> Audiences and also read a little about Custom Audiences and Lookalike Audiences.

The answer is that you can leverage it using those features, but you have to read the details about them from FB about what info they need for them to help you (automatically).

The quality of your seed audience (the initial visitors, buyers and just general conversions) are what determine the quality of the lookalike - where you essentially tell people to look for more people like the ones that converted.

Step 1 is to Create Custom Audience from several events, one example being buyers, then after you have a few hundred, you can create a Lookalike Audience.

You can get more creative here and create high LTV lookalike, medium LTV, etc. Like I said in other posts, this is one of the bigger Facebook playgrounds - working with audiences.
Thanks for the reply Manu,

I am clear on custom and lookalike audiences now. Today I will be working on compiling 200-500 best leads for a specific product and then uploading it to create my lookalike.

I wanted to ask you a few questions:

I do not want to pay for conversions as my angle deals with customers casually asking questions rather than me encouraging them to request a quote. The business I am in requires some level of servicing before converting as business owners I generally deal with are very sensitive about their contact info.

So keeping that in mind,

If I go for messenger link clicks, would FB's algo consider every messenger link click a conversion and then start finding more people likely to do the same or would the algo optimize based on if they start a conversation?

Also, if I am entirely wrong about the idea, how would I optimize a messenger link click campaign? Like how would I know from where my traffic is coming from and engaging with me... devices, cities, etc?

What is firing the 'conversion pixel' if all I want them to do is message me and I take it from there by providing them a # to call? How would fb know which customers messaging me are good vs which are bad in this case when it comes to converting into clients?

OR do I need to setup a custom conversion pixel for this campaign and always ultimately try to drive them to the my website's request a quote page so facebook knows who actually went all the way to converting vs who did not?

09-13-2017 03:44 AM #10 manu_adefy (Veteran Member)

Let me see if I understood correctly - for you, a conversion is getting a call, right?

Then, although I haven't worked with this myself, it sounds like you should try to setup a custom conversion. If you tell the algorithm you want messenger clicks, it will focus on clicks, not on the other factors.

I haven't worked with this before, so I don't want to give you wrong advice. In general, if it says it optimizes for a certain action, it is purely for that action, regardless of the other performance points - sometimes good, sometimes not so much.

Regarding knowing where your traffic is coming from, you should enable Facebook analytics, helps a bit. Also, in general campaign breakdown you can see this information but Facebook won't like you to try and target yourself too much. It likes it when the algorithm is left to explore freely and decide.

11-09-2018 07:31 PM #11 spartanic (Member)

Video missing?

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