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Facebook on the hunt for fake accounts (1)

09-07-2017 04:18 PM #1 saitama (Member)
Facebook on the hunt for fake accounts

https://blog.hubspot.com/marketing/f...-fake-accounts

But part of those efforts have to be preventative -- which means implementing technology and practices to keep accounts that engage in this sort of activity from being created and able to advertise in the first place. That means creating ways to determine the nature and intention to figure out if Page meets that criteria as soon as it's created. The answer to that, Facebook largely believes, lies in automation and other digital improvements. Among them, the statement outlines:
  • "applying machine learning to help limit spam and reduce the posts people see that link to low-quality web pages;
  • adopting new ways to fight against disguising the true destination of an ad or post, or the real content of the destination page, in order to bypass Facebook’s review processes;
  • reducing the influence of spammers and deprioritizing the links they share more frequently than regular sharers;
  • reducing stories from sources that consistently post clickbait headlines that withhold and exaggerate information;
  • and blocking Pages from advertising if they repeatedly share stories marked as false."

It's a fairly comprehensive action plan -- but it does bring up a few connotations for content creators.

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