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Voluum & Zeropark Refreshed + DSP update (11)

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Fellow STMers,

You may have noticed the new look of both of our products, Voluum and Zeropark. This change comes as we grow from a small Polish startup to an international 166-person company that has become the second fastest-growing company in Europe (Financial Times). We are now taking things to yet another level, with the upcoming official launch of VoluumDSP (namely Native) which you may have heard about here on STM.

We’ve achieved such growth by innovating, and to demonstrate this once again, we will be soon start rolling out access to VoluumDSP. I'm relieved and proud as it's been in the works for 2.5 years.. Many obstacles and hiccups along the way. Our Beta users are often seeing 100%+ ROIs on Native, it's extremely exciting. First access to our media buying capabilities will be at our booth at Dmexco, followed by selected access for existing Voluum users in the weeks to come.

Our DSP module in Voluum offers unprecedented native media buying possibilities from the biggest exchanges coupled with state-of-the-art automated optimization. If you’re interested in more information or would like to sign up, please check VoluumDSP.com

Furthermore, we are continuing to improve the integration of Voluum and Zeropark, and you will see more and more added value when utilizing our two platforms together.

Thank you for your patronage and I wish you continued success!

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Rock n roll as always with you Rob, this is for sure gonna be another big hit. Congrats!

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Although I haven't had a chance to actually run a test, I've seen a demo of the Voluum DSP interface - and was very impressed by the degree of granularity with which it allows advertisers to optimize campaigns. Basically you can drill down to any combination of stats and start blacklisting. It's similar to how you can optimize Zeropark camps through the Voluum interface, except Voluum DSP offers a lot more optimization options.

Congrats on the roll-out and looking forward to testing the traffic once I find some time!



Amy

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Nice updates Rob!

Cannot wait to put my fingers on the new VoluumDSP!

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There are a lot of affiliates running native traffic who aren't currently using Voluum (me being one of them).

Care to elaborate on what makes VoluumDSP worth using over other trackers for native media buyers? What new game changing functionalities are there?

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Thanks Amy! It's so exciting to be releasing something that required more work than Zeropark and Voluum put together - this is my "life's work" as a performance marketer I feel it'll redefine what performance / affiliate marketing really can be.

Super excited to roll out access to STM in the coming weeks.

We've put massive amounts of work into anti-fraud, state-of-the-art auto-optimization, and being able to handle more traffic in real-time than any other DSP. Couple that up with the most granular reporting/optimization and it's hard not to create a winning campaign. Furthermore, I'm making sure that we get 24/7 campaign/creative approval ASAP. There's more than just that.. and I can write all the words in the world, but I feel the only way to really demonstrate it is via video, better yet, actual access.

We'll be putting up a demo video in the coming weeks following Dmexco. It doesn't matter too much if you're a Voluum user or not, existing users have the advantage that they're familiar with our reporting which is utilized for optimization. You will want to be buying here if you're doing Native media buying - you can use your existing tracker.

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So is this DSP officially launched and ready to go yet? Signed up - waiting for an account manager.

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Time to add "Voluum DSP" to the list?



Amy

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Hello,

I don't know if I'm alone and I'm sorry to ask it but, can change the color of the favicon? Since few days I don't find my Voluum tab all the time ... Fuchsia is a very "special" choice

Thank you for your excellent work !

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Hi also registered with DSP but after two day still no account manager contacted

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Just used VoluumDSP for the first time and I have to say I'm impressed. This will definitely be huge if they keep going on the same path.

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