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Problems with Traffic Source Setup (9)

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Hello I am finding myself in an issue time and time again. I mainly use PopAds and Exoclick as my traffic sources. For the time being I am focused on adult content and gaming offers. I have been setting up campaigns on Voluum using the rules. The problem begins when I set up a rule to direct traffic to the appropriate offers. So if I have 3 carriers (Thailand for example) I have DTAC, AIS, Truemove. The rules look like the following

Default Offer : Smartlink
Rule 1 (Dtac) : DTAC Offers
Rule 2 (AIS) : AIS Offers
Rule 3 (Truemove) : TrueMove Offers

However, everytime I check my stats. I am noticing 85% of the traffic going to the smartlink offer. I checked the Mobile/carrier on Voluum and it looks correct. Which brings me to the conclusion that I must mainly be getting carriers that are not DTAC, AIS ,Truemove.

I do not want to break each carrier out and assign it a single campaign (causing me to have an individual campaign for DTAC, another camp for AIS , and another camp for Truemove) because bidding on one carrier is super expensive from my experience, which is why I am trying to bundle it. Also I do not want to do my current method, because after spending 20 dollars on an initial test I end up spending 15 dollars of it on the smart link. Anyone know a good way to handle this issue?

Please let me know if any further information is needed.

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Hey!

Would you mind to post a screenshot of your rules in Voluum?

The rules are executed from TOP to BOTTOM and you should have them separately ie. separate rule for DTAC, separate for AIS etc. if none of these is met then it goes back to the default one (in your case SMARTLINK).

Another tip (great for debugging rules): take a look at LIVE VISITS / LIVE CLICKS report where you can see what traffic is coming in -> make sure to enable the ISP/CARRIER column and also OFFER column. This way you will be able to see in realtime where does your traffic goes ie. if your rules are setup correctly.

Erik

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Are you sure you haven't been targeting wifi traffic as well?

To make sure: Drill into Voluum stats > mobile carrier. If most of the traffic is classified as "others" then you'll need to look at your camp settings at the traffic sources to figure out how to stop targeting wifi.

Let us know how you get on!



Amy

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Thank you Amy and Erik for the response. I will use the tips that you have given and apply it to my campaign today. Also will post screenshots when I go home. Thank you!!

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Maybe the problem with rules not being able to route the traffic as needed would be with the default path.

I would turn off the default path so that all traffic gets filtered by the rules and create condition based paths for each carrier where you check if Mobile Carrier is [Carrier name] use these landers and these offers.

For the remnant traffic setup a rule where it filters remnant traffic with IS NOT selected carriers condition to be sent to the SmartLink


Try implementing traffic flow rules like this

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Thank you all for the response. So I am back home now and I will be able to give some screenshots. Basically I have my rulles set up as the following:

Default Path: BrokerBabe Smart link (excuse typo in picture)
Path 1: All Mobile or Tablet AND Telcel
Path 2: All Devices AND Telcel



However this is what happens.


What's even stranger is the fact that I am still not getting the right traffic for the little bit that I am getting on those offers in path 1 and path 2. One example is the Clickdealer offer, which should ONLY be getting Telcel traffic. However, Once I look at the stats for Mobile Carrier for this offer. I see this:



I am mainly getting OTHER traffic for some strange reason. Basically the same pattern for all of the offers, they are all mainly getting other traffic rather than telcel.

Now originally I thought this was the case because I set up the campaign on PopAds. I know they go by ISP's, however I set my rules on Voluum with the Mobile Carriers not ISP, could this be a problem?

Thanks Platinum I am launching another campaign today and will try that Method! Cheers !

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Just tried your method Platinum. However, Voluum will not allow me to save if I do not identify a default path. I am getting the following message:



The problem goes away when I place something in the default path.

With this being the case should I modify the Path Weight, so I do not get so much traffic going to the default path?

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Hey!

Thanks for posting your setup.

First of all there is a concept in Voluum rules that you need to understand.

As I already mentioned yesterday -> the rules are evaluated from top to bottom, if no rule is met then it goes to the default path.

Another concept is understanding the "AND" and "OR" operators between rules.

^^^
Between rules on the "same line" there is an "OR" operator and between each separate rules is an "AND" operator.

I think you understand these already, but I just wanted to point this out as it may help for others in the future too.

So just keep this in mind when you are building your rules, this is where most of us starting with rules makes mistakes.

NOW what I see happening in your case is that you are not getting the right (carrier) traffic (that's why you have so many visits marked as "Others"), so the most of it goes to the DEFAULT PATH.

Make sure in PopAds in Connection Targeting you select Cellular/Carrier for getting only Carrier traffic.

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Just as I've suspected!

This means you haven't set up your targeting on PopAds correctly.

You can set your rules on Voluum for Mobile Carriers - that's not a problem. The problem is you're not buying JUST carrier traffic from PopAds - most of the traffic is wifi.

Trying to target carriers on popads can be a tricky business. Please see this post for details - I happened to use Mexico in my example, including Telcel:

http://stmforum.com/forum/showthread...esting!-Part-1

Hope that helps!



Amy

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