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Ecomm Tracking For Product (8)

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What type of tracking would you suggest if you have your own product that your looking to ship? Looking to monitor traffic on the site, fire pixels on orders, upsells etc..

Something that can integrate with google analytics and easy to use.

Any ideas would be greatly appreciated.

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The available tracking options depend on where you are hosting your ecomm site

If your website is, for example, Shopify hosted then the only option is cookie based tracking (C2S) which is way more inaccurate than server to server based tracking (S2S).
Shopify is fully compatible with google analytics ecommerce tracking so you'll get all the traffic stats in your analytics account.

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Currently looking at Lime Lite, however I didn't know if there was a simplified solution. I am coming from Voluum and realize this won't work if you have your own products in ecomm, so I guess I am looking for the Voluum of "ecomm" if it exists, or something similar.

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What ecommerce platform are you currently using? Shopify has apps that can handle all that and more (even affiliate referrals etc)

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yeah but they are either accepting only real low volumes (eg 30 conversions a month) or become paying and very expensive once you do volume.

you really don't need to pay for tracking if you work with the Shopify platform. implement the google pixel into your Shopify backend - easy like a sunday morning - and you'll be able to track all conversion metrics you want in your analytics account - for free

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You'll have to do some custom coding to create server-to-server notifications (postbacks), but the coding required isn't super-complex.

Just run a script somewhere subscribing to the relevant Shopify webhook (https://help.shopify.com/api/reference/webhook) and fire the postback from that.

From there you can do all sorts of things - trigger emails, fire postbacks to Voluum or whatever, ping Google Analytics events (although as mentioned, Shopify's pretty well integrated with Analytics anyway), and so on.

If there's interest I could do a quick tutorial on this.

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A quick tutorial on how to set up S2S tracking with Shopify would be truly awesome Caurmen!

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Noted, I'll add it to the list! Expect it some time reasonably soon.

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