My campaign in Kenya (15)
The attachments are not loading for me sadly. Perhaps try editing the post and uploading again? Otherwise, I tend to upload the images to imgur.com and then use the "from url" option in the forum image popup
Thanks. I upload again, now it should work.
Attachments work!
Couple questions:
How did you find those landers?
What is your placement cutting process?
Regarding question 2, I think vortex's staggered bid approach (link here) works best, but is for later once you've done more optimisation, then you can create more campaigns using different CPMs.
@rolandb thanks for your answer.
Originally Posted by mark ray
Thanks for starting such a detailed follow-along!
Firstly: You need to learn to cut landers and offers correctly. That's one of the most important things you need to learn when starting out - because offers and landers have the biggest impact on the success of your campaign (assuming your traffic quality is OK).
Right now it looks like you're cutting randomly, and comparing random offers. If you've been rotating landers and offers equally, then all you need to do is compare each offer/lander to the one that has made the most conversions. And if the inferior one has a "probability of being best" of <10%, cut it.
Please refer to the methods for cutting landers and offers below, respectively:
https://stmforum.com/forum/showthrea...Banners-Part-1
https://stmforum.com/forum/showthrea...211#post289211
Some questions:
1- I want to test Popads with adult traffic,I think adult site and antivirus are a great couple . My idea was to start 2 campaigns but now I'm thinking that it's better to send adult traffic with this campaign. or is better for test use 2 separate campaign?
2- my CPM for traffic in Propeller ads is 1,76$ I think to increasebut it's better to create a new campaign or increase the CPM in this campaign? and how much increase? I think over 3$
2)It may keep things more organized if you start new campaigns to test different bids. Then, you can either a)pick the bid that's doing the highest ROI, and cut placements for that camp, or b)pick more than one bids that are looking like they could become profitable after you cut some placements, then continue to cut placements for those camps.
Cutting placements that are in loss by >2x payout is a good start.
KE Safaricom is one of my favorite carriers - converts quite well! Your camp is looking very promising! Looking forward to seeing how you do with it.
Amy
thanks for all answers.
Please refer to the methods for cutting landers and offers below, respectively:
https://stmforum.com/forum/showthrea...Banners-Part-1
https://stmforum.com/forum/showthrea...211#post28921
I try to cut the offers and landers following your post and the results paste in the first post. I can make some errors to calculate or maybe I have not a sufficient data.
I thinked to cut offers 14149 and 15199 and cut landers Global AV1 and Global AV8.
When I have more information I'll write.
PS: I'm waiting from 2 days that Popads start to send traffic.... maybe my CPM is too low but my position is 4, realy I don't know but I have not time to read the post of Amy about Popads...
It's really too bad that the offer has stopped converting. Sometimes a campaign or an offer could just be having a very bad day. Perhaps run your top 2 offers for another day to see what happens?
Also - could you please show some zoneid stats? (If so please show 2 versions: Sorted by decreasing impressions, and sorted by decreasing conversions.)
From your propeller graph, there's only 1800 impressions/day available in total (across all bidders) - WAY too little to do anything with. Based on my records, there should be around 70k/day impressions for Safaricom. Perhaps it's because you've cut too many zones? How many have you cut so far, and what percentage of the total traffic did they make up?
It may help to show use screenshots on your campaign settings at propeller and popads. I want to make sure you're targeting correctly.
I just checked PopAd's estimator - no traffic for KE Safaricom Adult. Exoclick has around 64k for pop, all categories + RON with partner networks enabled, or 27k excluding partner networks. However, Exoclick is very strict about creative compliance, especially when it comes to stuff like antivirus, so please proceed with caution or risk an account ban.
It's rather difficult to run antivirus without cloaking - many traffic networks wouldn't accept the aggressive landers that are almost required in order to make AV offers convert well. But let's see what happens with this camp - it was looking so promising before! (Which, by the way, isn't uncommon for pop camps. Often, a camp would just stop bringing conversions. You can also try pausing the camp and resuming it the next day. Or, try increasing your bid in case you got outbid.)
Amy
OK thanks for the screenshots!
Based on those stats, I feel that the camp isn't worth continuing. Only 1 placement is profitable out of the first 20+ of the biggest placements (and even that one is only marginally profitable).
When judging a campaign, we need to see if enough of the traffic is profitable FIRST (or at least looks like it will LIKELY become profitable) - for example a group of profitable placements, or a major OS that's in profit, or a major carrier/browser - before we continue running the camp to cut the unprofitable parts.
This is a very valuable lesson - I would say it's money well-spent. When you're not making enough of the traffic profitable, there would be little point in cutting the unprofitable stuff - because then you wouldn't have anything profitable after the cutting.
However - those are your total stats, correct? If the placements were doing a lot better before, and you just had a bad day (when the conversions stopped), then you may want to run for another day to see if the conversions will come back. Or, "reboot" the camp by pausing for a day or two and resuming, and/or increase your bid.
Regarding the settings in propeller: Next time, try targeting the segments you want using ADD, instead of excluding what you don't want with EXCLUDE, and see if you'll get more traffic. Some traffic sources will assign traffic to you if you target more options. By that I mean for example: Some of the browsers you excluded wouldn't give you much traffic anyways, but if you include them in your targeting, the traffic source may give you more traffic for the browsers you're wanting to target (chrome for example). Worth a test for sure.
Replied to your PM.
Amy
Thanks for answer.
I suspended the campaign and in the next days I will see if it will be more traffic.
I start the campaign without check the traffic in the country so I learn a good lesson.
The next time I uuse ADD in propeller, thanks for the advice.
I have a question:
I'm a newbie, I start a campaign to test offers, test landing, placement etc. and pay CPM 1.73$.
On the same offers there is a professional affiliate (call Amy for example) that has a better overview than me, she has a great lander and maybe she knows the placement to cut before starting and after a little test starts to pay CPM 8$ (best bid for traffic source). We use the same traffic source.
Amy takes all the good traffic for best placements and starts converting and make a good ROI but I, with my little CPM, what kind of traffic obtain?
Could I have good covertions with small CPM or I must increase to 8.10$ to become the best bidder?
Or it's better use a traffic sorce like Zeropark where I can increase the bid of only a placement (that is profittable)?
I LOLed at your very cute example.
This is why it's a good idea to clone your camp to test different bids, and even keep multiple bid camps running and cut placements for each.
Don't try to guess how much other people can afford to bid and what their profit margins are. Even if they're running the exact same offer, they may have gotten a big pay bump.
And remember that there are affiliates you just won't be able to beat - they may have access to exclusive offers, or a big pay bump due to having some special relationship with the offer owner or aff network, or they may be using a lander they've optimized, that they've kept out of spy tools like adplexity via cloaking or similar.
The good news is that you don't need to take down the top guy to be profitable. You just need to be better than SOME of your competition in order to make profits.
What YOU can do to better position yourself, are the following:
1)Use spy tools to get an idea on what's running well on your traffic type and geo. If for example for pop traffic, you're checking Adplexity Mobile and see that for GeoX, sweeps offers are being run with a lot of traffic volume and in an increasing ad trend, then that would be an indication that sweeps offers are doing well on GeoX, and that there are good sweeps offers available right now. Look up which offers people are running the most traffic volume to, and look for an increasing ad trend. Include these offers when starting your camp.
Also - rip 5+ landers that have seen the most traffic volume. Chances are at least one of them will be a decent converter.
2)Like I've mentioned above, clone your camp to test different bids, keep promising camps running and cut placements for each.
3)Test many offers and not just one. This way you make your funnel as strong as it can be, so you can make more of the traffic profitable (which will allow you to bid higher as well).
To recap: You don't need to figure out how to take down other people. Just test different bids to find out how much YOU can afford to bid. Keep the traffic that is profitable for YOU (placements, OSs, devices, etc.) and cut the traffic that isn't profitable.
Most traffic sources will not give all the traffic to the winner. Even if you're the lowest bidder you should still get SOME traffic. Don't try to be the highest bidder. Try to bid in a way that will net you the highest profits.
Hope that explains it! If not, please ask further questions.
Amy
Happy that you have appreciated my example.
In my mind there is the idea that clone a camp for test different bids is used only for scale the camp.
I thinked that when the camp becomes profitable then I can test different bid. Never think to make different camps for testing bid, I’ll try it.
I use Adplexity only to rip the lander, now I’ll use to see offers and traffic in Geos. Now born a question:
I use your example, if in GeoX there are a lot of traffic for sweeps offers, could be more difficult make profits because there are a lot of competition? or maybe in the GeoX the cake is big and there is a piece for everyone (profits)?
The ideal situation of course, would be to find an unsaturated niche that converts very well, but that would require luck and effort, and it would be difficult to stay under the radar for long anyways, with all these spy tools around.
So you'd be better off just identifying what's already selling well, and get a piece of the pie. Sweeps on a whole are still working - it's a matter of finding good offers that convert well. To find good offers, you can either 1)ask your AM, 2)do mass-testing, 3)identify them on Adplexity, or 4)all/some of the above.
It's important to look at ad trends in Adplexity. If it's increasing or at least not decreasing, that means the advertiser is making money - or else they wouldn't keep running/scaling. This is how you get an idea on whether the offer is saturated or not. (Of course, just because you see a downtrend in the graph doesn't mean the offer is saturated, because there are a million other reasons why the advertiser wasn't able to make it work. But an uptrend is always a good indication that the offer is worth a test.)
Hope that helps!
Amy
After your advice, I'm spying a lot with Adplexity and I noticed that for a campaign in a single geo, a lot of traffic coming from the same traffic source.
Example: Antivirus campaign in Brazil, the 90% of traffic comes from Popads and convert.
Do you think, that I must use the same traffic source (popads) or try another source? Or make 2 camps with different sources? or some other advice?
Originally Posted by mark ray
If that works, scale to other sources.
If you can't make it profitable on the same source, it doesn't mean you won't get it profitable on other sources. If you have sources that you've gotten better results from than that source, by all means try it. Otherwise, maybe just rip another adplexity campaign.
I believe that to be the most efficient approach.
Amy
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