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Plugrush costs in Voluum (7)


09-04-2017 07:33 AM #1 eurosen (AMC Alumnus)
Plugrush costs in Voluum

Hi,

I have tried searching the forum but couldn´t find it.

How do I add the costs of Plugrush traffic to my Voluum campaign?

Thanks


09-04-2017 08:11 AM #2 platinum (Veteran Member)

here is Voluum's documentation regarding manual cost update
http://feedback.Voluum.com/knowledge...al-cost-update


09-04-2017 09:16 AM #3 eurosen (AMC Alumnus)

Thanks Platinum,

Was hoping for a way to do it automatically


09-04-2017 09:59 AM #4 platinum (Veteran Member)

In case you are looking for estimated NOT accurate cost on your campaigns you can setup Cost per visit for Plugrush in your Voluum as below:


The other way is to leverage the advantage of automation tools like TheOptimizer Mobile by having accurate cost and revenue on campaign and publisher level so that you can make decisions on real stats.


In case you haven't joined our waiting list, PM me your email so that I can help you get a Free account during Beta


09-04-2017 10:18 AM #5 eurosen (AMC Alumnus)

Thanks, I have joined the waiting list.


09-04-2017 12:50 PM #6 matuloo (Legendary Moderator)

I'm usually working with the cpc cost tracking in Voluum, but since there is always some discrepancy, the amount of visits will never match, which means the cost will never be accurate anyways. You need to calculate the loss and inflate the cpc a bit to reflect it.

You also need to keep in mind, that different placements will give you different effective CPCs too, because of the CTR differences ... this is the same with all CPM sources.

The only way to get accurate profit numbers is to compare spend per placement with earnings per placement - I have an excell sheet for this, when I need it.


09-25-2017 05:58 PM #7 ThrvTrkr (Member)

Hello @eurosen,

Perhaps take a quick look at Thrivetracker, when you have a moment to spare? We've got a couple different ways to provide you with some true functionality here. Feel free to DM me for more specific details on the topic. I've even got a way to help ease the transition from Voluum to ThriveTracker, saving you a lot of time and effort.

Let me know if I can be of assistance to you and I'll make it happen!


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