Home > Facebook & Instagram > Follow-along Campaigns

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Facebook - Pin Submit (38)

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Hey guys!

I started this campaign in Greece that seems to be doing pretty good but need some help getting past phase one. Which is finding a winning offer! CTR is around 70%.

Day 1
1 Lander
Daily budget: $20
Payout: $8-8.50
Offer 1 (146 Clicks) - 4 conversions = $34.00
Offer 2 (124 Clicks) - 0 conversion Kill
Offer 3 (150 Clicks) - 0 conversion Kill

ROI: +70%

Day 2
1 Lander
Daily budget: $20
Payout: $8
Same Offer 1 (139 Clicks) - 1 conversion = $8.50
New Offer 2 (118 Clicks) - 1 conversion = $8.00
New Offer 3 (96 Clicks) - 0 conversion Kill

ROI: -17.50%

Day 3
1 Lander
Daily budget: $20
Payout: $8
Same Offer 1 (88 Clicks) - 3 conversions = $25.50
Same Offer 2 (85 Clicks) - 1 conversion = $8.00
New Offer 3 (96 Clicks) - 0 conversion Kill

ROI: +67.50%

Day 4 - (so far today)
1 Lander
Daily budget: $20
Payout: $8
Same Offer 1 (42 Clicks) - 2 conversions = $17.00
New Offer 2 (45 Clicks) - 1 conversion = $10.00
New Offer 3 (41 Clicks) - 1 conversion = $8.00
New Offer 4 (96 Clicks) - 0 conversion Kill

ROI: +77%

So I have been using one of the same offers since it keeps converting while continuing to test more offers. so far this one offer has converted about 10 times.

my question is at what point would you focus on just one offer for it to be statistically significant?


Thanks so much!!!

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I'd suggest giving the offers a little more time and traffic to test, also bear in mind that conversions can come late, so you don't want to kill an offer too soon.

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I'm with nick here, you didn't really give the offers enough time to prove themselves. Look at day 2 for example : you've killed an offer after 96 clicks, while you kept another one that converted just once and got more traffic. Maybe 20 clicks later, you'd have a conversion.

In this particular case though, it looks like you have a winner and that's the original offer 1 - it converted better than the rest on all days and it's several days in a row. So even though you didn't really do it in the right way, you might have the offer to push

In case you can throw more budget on this, I would still retest the other offers, at least those that converted.

I personally always wait for like 10x the offer payout to kill it completely - in case it converts a bit at least. If it's dead, I cut it sooner.

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Thank you guys! makes sense! Will keep you posted on my progress

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Stats are looking good!

Question: How many landers of different themes have you tested? And have you tested variations of your best lander theme? If not, then that's what I would focus on.

As for when you'd want to focus on running just one offer: Once the campaign is bringing in enough daily profits, you can just run that one offer. If you have other similar offers that you can test, I would suggest directing a smaller portion of your traffic towards it, just so you'd have a back-up offer if/when your main one dies (and it will).

As for cutting offers - here's the suggested methodology:

https://stmforum.com/forum/showthrea...211#post289211

Based on your stats, it looks like at least one of your offers (new offer 2) was cut before it reached statistical significance.

Worth mentioning (please ignore if you already know this): Remember you can only compare stats of multiple offers that were run during the same timeframe - don't compare stats of offer 1 which you started running yesterday, with stats of offer 2 which you started running today, by setting the timeframe to yesterday+today. In this particular case, you should compare today's stats only - starting from the time you added offer 2. This is because offer performance can vary day-to-day and even hour-to-hour, so you'd want to be comparing apples to apples by setting the timeframe only to a time during which both/all offers are running at the same time.



Amy

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Great start to a follow along and the advice given is on point.

At this stage, you need to focus on identifying the best offer possible. This requires you to run an appropriate amount of traffic until you reach statistical significance on the tested offers. The tips from ^^Amy should be followed!

Looking forward to where you take this!





Andrew

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To be honest I would focus on "Same Offer 1" first and only. If I am reading it right, all 4 days this was the winner, conversion wise. This gives you the opportunity to fully optimize one "certainty" already, before: campaigns goes offline, someone else claiming your spot, cpc/cpm rises, you are running out of funds etc etc...

See if you can optimize on CPC/CPM to lower the cost, increase CTR on landers so ROI will be ultimate. Then squeeze the hell out of it and learn from this journey, which might help you to optimize the others offers too into a profitable campaign.

Focus focus focus!

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This is very good advice actually ... even if it's possible that you passed on some good offers in the process, offer 1 certainly is converting at a decent rate, so you can use it as a benchmark and work on the other parts of the funnel now. It's always good to be certain about some part of the chain, and now you know that you have a solid offer, maybe not the best of all, but solid indeed.

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Exactly this ^^^, from there on you can optimize step by step. Make sure you adjust 1 thing at the time regarding the funnel, so you measure it all well without mixing up things. Sounds logical, but isn't always when it comes to time pressure, making cost and excitement in general.

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Hi!
One curiosity: is it possible to run facebook campaigns pin submit without being banned?

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Pin submit, or lets say some kind of carrier billing system is a legit way of billing a customer, so it's more about the actual product ... if it's a legit thing, then you can promote it on facebook, if it's some shady product with basically no value ... you will get banned. Even when running a legit offer, you might run into problems due to the bad reputation of related offers.

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There is a very high likability of getting banned if you run a traditional affiliate CPA mobile carrier billing offer

There can be also legit products set up on carrier billing as it's just another way of payment.

Some examples are: classified sites where you have to "top" your classified by sending SMS or I even remember a friend who was selling an ebook how to date girls where the payment was also by SMS.

I believe these kind of setups/flows are totally legit, but it's not the traditional stuff that most of us affiliates run

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If you don't go agressive with your ads/flow it's kinda easy to stay unbanned for a long time...

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Wow thank you all for all the amazing feedback!! I really appreciate everyones input.

Theres so many ways to go about this. But I do have a feeling my first winning offer may do well if I focus on it. So I will give it a shot and see what happens next!

I will keep you guys posted on my progress!

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Hey Amy!

Thanks a lot for all the valuable info. I will definitely check out that A/B tester.

to answer your question, I have not tested other landers, I thought it would be better to just focus on finding the winning offer first and then test different landers afterwards.

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Are you aware of the different flows in GR? Wind will have a click flow with some advertisers whereas the rest will most probably have a PIN flow. There are ways to target carriers on FB, that should definitely boost your ROI. Ask your AM for the flow per carrier

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Thanks for the tip! I am aware of the different flows I just wasn't sure if targeting the carriers would work. but I will give it a shot!

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A very rookie and simple way to "exclude" certain carriers is to exclude likers of "provider a" and "provider b" and add interest "provider you want to target campaign on". If I am with Vodafone, I most likely will like their Facebook page too.

I know it's not very precize, but at least a simple shot to try out.

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Thanks a lot! I will definitely give it a shot. I know its not really a good idea to try to edit the ad set/campaign so would I start a brand new campaign to add these interests?

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Hey guys! Here is my update for today!


I focused on my winning offer and I tested 5 different angles with the same image, same lander. CTR: 60%

Here are my stats!

(so far today)
1 Lander
Daily budget: $25
Payout: $8.50
Same Offer 1 (298 Clicks) - 9 conversions = $76.50

ROI: +206%

After I find my winning angle, then I will test more images. Will keep everyone posted on my next update!

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@carolynnn
Nice work. Can you share which vertical / subvertical is this offer in Greece ?

@matuloo

True, but shady products are done so much damage. I think when FB review page which has mobile billing (carrier billing or sms subscription) its basic status BAN than you need to prove you have product which is valuable to user (except large brands / games).

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Hey @johner911, Thanks! its an iPhone offer.

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Not sure what happened. but this offer went from being profitable to no conversions. Today only 1 conversion should I add my second best offer?

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How many clicks today vs. the stats before then? Did the advertiser change something in the flow maybe? Or some downtime of the affiliate network? Did you change targeting?
How big is your audience?

All above things could have impact on the CR.

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Saturday 9 conversions with 298 clicks, Sunday 0 conversion with 231 clicks, today so far 139 clicks with 1 conversion.
I checked the network, seems to be fine. I did not change any targeting. Not sure if the advertiser changed anything in the flow. But the audience size an everything is the same.

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There are two options here :

1. problem with the offer - conversions don't just vanish like this. Try to replace it with another offer, that's the first thing I'm doing when an offer stops converting all of a sudden.
2. FB sends you worse traffic - this is a theory I heard from a few affiliates - large sources like FB or Google send crap traffic to campaigns that they deem low quality ... sounds more like a conspiration to me, but thought I'd share it anyways.

Definitely start by replacing the offer with a similar one.

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Thanks Matuloo! Thats exactly what I did. I replaced it with my second best offer. Hopefully it picks up again.

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Let us know whether it helped

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Thank you! Will do!

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Hey guys! Just a small update.

I got so excited thinking this can be something an then I just got really disappointed once this offer flopped.

Monday - I added few more offers to see if I can find anything better which I didnt. I only received 1 lowsy conversion from that same offer that I kept hoping it would start converting again.

Tuesday (spent $25) (110 clicks)- I had 4 conversions - 2 from that same offer and 2 from my second best offer which brings me to ROI +32%

Wedensday (spent $33) - I continued to test more offers which brought me to 1 conversion only. ROI -74.46%

I thought my clicks might not be enough and I tried to raise the budget to get more traffic and It didnt give me much data as i hoped.

Today I thought let me start testing some images. I focused on my best angle and tested about 5 images. hopefully will see some results tomorrow.

This campaign is taking a really long time i feel like to go through the entire optimization process. Everytime i feel like i reach step 2, i get pulled down to step 1 again.

What is the best way to get quick results in order to be able to optimize this as much as possible. At this point Im not getting enough data for anything.

Thank you!!

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I would suggest to analyze the data you have now, instead of launching new offers/landers etc just hoping you hit the sweet spot. It will blow your head and make things even more complicated I think. Take a step back, breathe and try to figure out which parts are "100%" not the cause of your fluctuating results.

Take those parts and maybe try them on similar campaigns, but in different geo perhaps? Greece showed me some big fluctuations too in the past, could be a geo thing too.
Not sure about your audience size and how much it's saturated already ofcourse.

You didn't find the cause yet why your "Same offer 1" collapse so hard? I can't imagine this one is not gonna make you profitable for some time to be honest...

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Todays Update is a hugee difference then couple days ago! Im back up to +166.89% ROI

So here is what I did... before I was testing angles with one image and with only 1 ad per adset. I thought maybe I'm not getting enough clicks because of the image and the way I had my adsets set up.

I basically created 4 adsets with 3 duplicated ads this time testing 4 images. I kept my 3 best offers. My daily budget was around $13 per adset.

Here are my stats!

1 Lander
3 offers
payout: $8.50
(original offer 1) (216 clicks): 4 conversions
second best offer (232 clicks): 9 conversions
third best (227 clicks): 3 conversions

spent: $48.71
brings me to: $81.29 profit.



What would be the best course of action next! enough to focus on one adset and offer?

Thanks!!

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Hey guys I have a scaling question! I would really appreciate some feedback

So far this campaign is giving me a solid +130% ROI daily. Using my best angle/image/lander been testing for a while now and I think its time to scale. The only variable I haven't tested yet is targeting the carriers because I think it might drastically decrease traffic and potential reach.

right now I duplicated my adset and increased the budget to $30 per ad set - with a total daily budget of $90.

Does this mean I would be doubling whatever amount my budget is since my ROI is 100%.

How can I increase ROI to make more and spend less?

Thanks so much!

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May I ask you, what network are the offers you're promoting from?

Good luck on your journey!

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Duplicating is never an insurance you will double budget with the same ROI. It's a clever move, that's for sure.
Increase ROI would mean even better targeting or optimize on carriers/devices. Better ads = lower cost, optimize on carriers = increasing ROI.

Maybe good to spread your ads also on multiple accounts. This way you fly under the radar BUT you double budget and cpc's stay stable.

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I tried targeting carriers and it kind of messed up my ad sets. Not sure what went wrong but testing in other adsets messed up the algorithm in my profitable one. Not sure whats the best way to target carriers especially in a country thats not so big.

I did a split test between androids and IOS phones and I wasnt getting any data. When my profits decreased I just stopped messing with the targeting.

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Hello, carolynnn. Thank you for sharing your story.
I want to ask you - what kind of lander do you use?
I'm trying to earn on sweeps offers but using pop ttraffic - and I want now to try FB ads for them.
That's why I'm asking you about landings.
As for pop traff I'm using Quiz-like LP with 3-4 questions and happy users testimonials, or "Wheel of Fortune" LPs.
Aren't they much aggressive for FB?
Thanks in advance and good luck.

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Those kind of landers are pretty easy to run on FB. Make sure the prelanders don't contain any pop-up boxes, frames or such.

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