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Zeropark traffic types, which to choose? (7)
08-30-2017 05:54 AM
#1
showmethemagic (Member)
Zeropark traffic types, which to choose?
Hi,
I'm trying to setup a campaign on Zeropark. What are the differences of these three types? Which one is the best for Afflow arbitrage?
thanks!
08-30-2017 10:59 AM
#2
zeropark (Senior Member)
Premium - High quality filtered and approved traffic at competitive bids
Standard - Standard Run of Network traffic at lower bids
Remnant - Unsold traffic at a flat price
The choice of the traffic type depends a lot on the campaign itself. We always recommend using Premium traffic since it is of high quality, but there are particular situations when standard or even remnant work better. In any case, you can just ping our support and we will help you out! And PM me your ZP address, please.
08-30-2017 01:43 PM
#3
matuloo (Legendary Moderator)
Zeropark guys already gave you the needed info about the various types, so let me comment on the suitability question in relation to afflow arbitrage.
ZPs premium traffic will be the best for anything, in terms of conversions ... however, that also means the highest competition levels, which translates to the highest bids. With a tested funnel, good LPs ... you should focus on the premium traffic, but with plain arbitrage that utilizes a direct link ... this traffic might prove itself to be too expensive.
The core idea behind services like afflow, was to monetize the cheapest untargeted clicks, that would otherwise go to waste ... the superb algos behind it, made it a viable option for better quality traffic too, but still, it will hardly beat a well designed landing page campaign ... and I'm afraid that guys running this optimized campaigns buy the bulk of the premium traffic everywhere.
So if you want to test plain arbitrage, choose remnant traffic and just block the worst placements. Once you get a hang of it, move to standard traffic and eventually consider testing premium too.
08-30-2017 02:43 PM
#4
showmethemagic (Member)
Originally Posted by
matuloo
Zeropark guys already gave you the needed info about the various types, so let me comment on the suitability question in relation to afflow arbitrage.
ZPs premium traffic will be the best for anything, in terms of conversions ... however, that also means the highest competition levels, which translates to the highest bids. With a tested funnel, good LPs ... you should focus on the premium traffic, but with plain arbitrage that utilizes a direct link ... this traffic might prove itself to be too expensive.
The core idea behind services like afflow, was to monetize the cheapest untargeted clicks, that would otherwise go to waste ... the superb algos behind it, made it a viable option for better quality traffic too, but still, it will hardly beat a well designed landing page campaign ... and I'm afraid that guys running this optimized campaigns buy the bulk of the premium traffic everywhere.
So if you want to test plain arbitrage, choose remnant traffic and just block the worst placements. Once you get a hang of it, move to standard traffic and eventually consider testing premium too.
Thanks. You really helped me out!
09-06-2017 10:45 AM
#5
nicolaos (Member)
Great post !
I know this is a bit off topic, but I’m starting out new and signing up to Zeropark first.
Can you please briefly explain what is “plain arbitrage”
I get that arbitrage is the fact that you purchase the traffic at low price and make more money from the conversions on your Aff Network offer!
Thanks
09-06-2017 12:50 PM
#6
matuloo (Legendary Moderator)
Originally Posted by
nicolaos
Great post !
I know this is a bit off topic, but I’m starting out new and signing up to Zeropark first.
Can you please briefly explain what is “plain arbitrage”
I get that arbitrage is the fact that you purchase the traffic at low price and make more money from the conversions on your Aff Network offer!
Thanks
The idea behind "plain" arbitrage is to buy traffic somewhere and directly sending it to another buyer at a slightly higher price. So you don't mess with creatives too much, you don't look for the best offers, you don't break up the traffic by carrier, OS or whatever ... you simply take a mix at the lowest possible price at one place and look for the highest prices you can get for it at another place. A good example for this would be to buy traffic from let's say zeropark and selling it directly to plugrush, which is another traffic network. This is how it all started, and it's not allowed by all networks anymore. It was a very easy model some time ago, it still is to some extent - basically all that an arbitrage affiliate is doing, is looking for the cheapest sources of traffic, remnant impressions that some network isnt able to sell etc ... and sending them to to other traffic networks or direct buyers.
09-06-2017 01:06 PM
#7
nicolaos (Member)
Originally Posted by
matuloo
The idea behind "plain" arbitrage is to buy traffic somewhere and directly sending it to another buyer at a slightly higher price. So you don't mess with creatives too much, you don't look for the best offers, you don't break up the traffic by carrier, OS or whatever ... you simply take a mix at the lowest possible price at one place and look for the highest prices you can get for it at another place. A good example for this would be to buy traffic from let's say zeropark and selling it directly to plugrush, which is another traffic network. This is how it all started, and it's not allowed by all networks anymore. It was a very easy model some time ago, it still is to some extent - basically all that an arbitrage affiliate is doing, is looking for the cheapest sources of traffic, remnant impressions that some network isnt able to sell etc ... and sending them to to other traffic networks or direct buyers.
Yep ! Makes sense ! Thanks tor the clarification
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