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When Direct always wins my Landers (10)

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Hi guys,

Really struggled to properly formulate my question here, but I will try

I have a mobile campaign (app) which is doing just great Direct, I tested like 8-10 different landers, but all failed miserably. The best thing about it, I have quite a lot of late conversions, but only if I am running Direct.

Maybe anyone had a similar experience and implemented some wise script on your lander to get those late conversions.

Btw, on my landers, I was using: back fix, entry alert, auto redirect.

Honestly still not sure if I am clear enough, but hopefully you got my point

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Yup, direct will work better when less pre-selling is required. Did you use spy tools to find/rip successful landers or just create your own?

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I checked and found some prelanders from kind of similar apps, but this offer in general is not super trendy, so I would say prelanders were built from scratch.

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If direct simply works better, then just continue with direct

In some cases, usually few, the landing page of the product or app can be so well made that it works better than all the tricks affiliates try to throw at it. If it already works and it's profitable, then it's great.

One thing to mention though is that if your hosting is very bad, direct linking wins by default even if it's not better. You need to make sure you have proper hosting first in order to compared direct linking vs landing page.

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As manu said, it's not that often, but in some cases direct wins over a LP. Actually, direct can win over a POOR landing page anytime, so the question is, how good were your landing pages? Its possible that your LPs were not good, so it's not surprising they failed. But it's also possible that you have an offer with a well designed entry page, so it beats any LPs... it's rare, but it does happen.

The tip to check loading speed of your LPs is also a good one.

I would definitely try to split test a ripped LP anyways, it might not look good or trendy to you, but it still might work. Always use the data to make decisions.

BTW, you can still use backbutton redirects, even when directlinking ... just make an autoredirect blank LP and put the script into the code.

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What do you mean you're getting late conversions only if you're running direct? Do you mean to say that when you were running using landers, you got no late conversions? (That wouldn't make sense....)

Are you looking for tips on how to improve your landers? Or tips on how to avoid late conversions? If the latter - how are the late conversions affecting you? Are they making it harder for you to cut placements for example?



Amy

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Regarding the speed, everything looks pretty ok. I am using s3 + cloudflare. Weight of the page is approx 150kb. So most likely my angles are not so strong, and I had to test more.

But in general, as I mentioned direct gives me pretty solid ROI%, but of course aim for more

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Thanks for the tip, to try backbutton with a blank LP , so yeah more tests are coming.

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So, basically that's not just CPI type of offer, an additional action is required and it works on both new and old users. Why I am calling it late conversions, because it's a 30 day cookie lifetime.

I am trying to understand why I am having those late conversions only on direct, but not on my LPs. And for that specific campaign late conversions are obviously great thing, as it gives additional XX% ROI in the end and it doesn't make any fuss with an optimisation.

So my two assumptions are:
1. Landers are really bad, angles are all wrong
2. LPs somehow overwrites that 30-day cookie lifetime (but I always thought cookies in general are only desktop thing)

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Yup, I overlooked this detail in your original post, but looks like the angles are really bad and not working ... there is no other reason for late conversions to happen only when directlinking. There are basically two reasons for late conversions, one is late reporting from the carrier/advertiser, the other one is the fact that people discover the popunder later on and still convert. If the angles were good, you would get late conversions too, because people would still convert when they find the LPs later on and late reporting would work the same.

The cookie, or whatever tracking session etc ..., is set after you send the person to the link you get from your aff network, which happens after the LP click, so there is pretty much no way for the LP to influence this. Unless you have some very nasty/sneaky traffic stealing script hidden in the code, which won't be the case if you coded those LPs obviously.

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