Home > Paid Traffic Sources > POP / PPV / Redirect

---

The Advantage of Dynamic CPM Pricing for Advertisers (1)

---

Here are a few things to know

• CPM is good for brand awareness and is much cheaper than CPC and CPL.
• you pay what an impression is worth to you, and second; you are able to reach better quality ad placements
• When bidding on a specific audience group a 33% increase in CPM resulted in a 66% increase in CTR, meaning that the cost-per-click fell by 20%. As a result, we bought more expensive ads and delivered better value.
• Assurance and guarantees can be provided by placing an optional manual cap on the CPM that the DSP is able to bid up to. This means that you’ll never pay above a certain price.
• our Advertisers seeing great results using Dynamic CPM, of course with the help of or account managers

Will be happy to hear your thoughts


Skype: Tal_740

---

Home > Paid Traffic Sources > POP / PPV / Redirect