Hello - I have good email database. However, my problem is that whenever I send out a campaign it always results in landing in their promotional box ( or might be landing in spam for all I know ). I guess that's what I should be expecting since they are not opt-in emails. I am wondering what are good practices when sending out mailer campaigns like this ? What are dos and don'ts. Will be great if anyone can share their knowledge here.
Even if they are DOI's you are pretty likely to end up in promotion.
First thing that comes to mind that most people do is instruct people how to move your emails from Promotions to Primary in the confirmation email.
I came across a website which sends me promotional offers, sometimes insurance, finances etc and every time they land in my primary inbox. I started digging into their previous emails. It looks like I subscribed to their website many years ago. It's a joke website which promised me to show a really good knock knock joke in exchange of my email subscription ? Well, who doesn't like knock knock jokes. Now every once in a while they send me a knock knock joke with a catchy subject line, I open it so Gmail thinks that mails from this sender have a pretty good open rate, must be important so they send next mails in my primary inbox. That's how they manage to land in my primary inbox. Then after every once in a while, they send me these promotional offers to make affiliate money. Sounds like a good plan though.
Oh, that's quite an interesting tactic. If, however, your subscribers come for specific promotional content, they can move your emails too, so they don't miss them.
Or when you know you end up in spam, adjust your campaign/sender/subject/template to it and try to convert the ones looking in the spambox. I know some guys want to end up in spam, and make shitload out of but they send out mass mass mass mass volumes.
To reach the inbox with biggest part of your database you need to be pro, especially when you have a cold database.
Thanks.
One approach I use a lot - which seems to work pretty for my list purposes, but may not be generalisable - is to send the plainest, most "email-like" emails I can. Just text, Reply-To with a personal name not a company name, friendly, informal, non-hard-sell subject line, significant amount of text but not long-form sales letter length, etc. I've noticed some of the most successful mailers I'm subscribed to doing the same thing.
That makes sense from an email classification point of view, after all. Email with image background, tables, lots of nicely-formatted text with headers? Probably promotional. Email with 5 lines of plain text? Probably "real" communication.
Yeah - That's an excellent approach. I also pay attention to such emails only most of the time.