Hi everyone, how much budget do I need to start with Native Ads(Mobile) in the Nutra vertical?
Do you have a range in mind? Are you planning on targeting Tier 1 Geos? For Nutra with higher payouts, I think you'll need a relatively larger budget.
You may want to check out hlyghst's report. In it he talks about Native ad budget requirements, although not specifically for Nutra:
https://stmforum.com/forum/showthrea...t-now-Aug-2017
I found the report very insightful.
Promoting Skin, weight loss product using targeting countries like singapore-australia-newzeland. the payouts are from COD
Here's how we usually do a feasibility estimate and come up with a budget.
Let's say the NUTRA offer pays you $15 (ie a COD offer at ADCOMBO)
You will want to spend at least 2x offer payout per variable.
For simplicity's sake here's a super basic scenario:
-1 prelander for the offer (advertorial) recommended by your rep at Adcombo
-1 offer
-2 different images
-1 angle
1 x 1 x 2 x 1 = 2 * offerpayout $15*2 = $60 per siteID.
Native traffic sources have multiple site IDs. So you will want to spend $60 per siteID to get enough statistically significant data to be able to conclude if that particular placement/siteID is good or not.
So let's say the native traffic source has 10 siteIDs (they have hundreds if not thousands) you-d need $600 to do a proper test for 1 offer, 1 prelander, 2 images on 1 angle.
In addition to the cost of traffic, there might be other overhead or not (depending on how you wish to do things) - cost of lander design, ripping/cleaning, web hosting, domain name, tracker, VA if you don't wanna set this up yourself, etc effectively elevating your cost beyond the $600.