Is 100/day enough for pop? (11)
Would an expense of $100/day on ad spend be sufficient for pop ads? If so, what is the estimated ROI? If not, what would be a recommended amount to spend on ads per day?
Thanks
$100/day is 3k a month in ad spend. I think for start it's enough and over time as you start profiting your bank roll will grow with you as well.
When I started with pop I had the same spend as well, but it grow afterwards rapidly as I needed to scale 
Originally Posted by erikgyepes
When I started with pop I had the same spend as well, but it grow afterwards rapidly as I needed to scale
It took me about 1 month, but it was in different times. Pops and mobile were a different game back then (app installs ruled everything)
Originally Posted by affman456
I agree with Erikgyepes, $100/day is more than enough for pop traffic. Specially if running low payout offers which you can broadly test.
Estimated ROI is difficult to calculate, specially if you are starting out, there will be mistakes that costs you money but in time this will help you learn how to drive traffic.
Honestly, if you are just starting out you can spend less than $100 a day untill you are comfortable that everything is working, before burning through it.
Goodluck!
I would say it's sufficient, though maybe you'll want to target more budget friendly traffic like mobile pop. Plenty have started with lower budgets and become successful (Charles Ngo for example started on $500 / mo, look where he is now). The bigger the budget, the more flexibility and data you have. Be ready to break your budget for scaling if you need to though.
Very good advice from everyone above!
Just want to add my 2 cents on how to conserve on budget in the beginning:
-Stick to tier 3/4 geos.
-Stick to low payout offers (under $1 or $2).
I've had many profitable campaigns running low-payout offers. They take less money to test and optimize, because you can collect conversions faster so statistical significance is reached quicker. You can cut placements faster as well.
Also, the cost of traffic is lower in tier 3/4 geos compared to tier 1/2, because competitive is less.
And when you're a newbie started out, you'll no doubt make lots of mistakes. By running lower-payout offers in cheaper geos, those mistakes will cost you less. You can learn the same lessons - on how to test and optimize and scale - at a lesser price.
So - advantages all around!
Amy
The estimated ROI is really not a function of spend.
It is a function of many many other variables, of which spend is really a very small component.
Your ads, your offer, your placements, and quite frankly, luck, etc. will be much more significant determinants of ROI than spend per day.
$100 a day is quite a good spend to check on the overall performance, especially if you dive into the optimization. However, the money input can't guarantee you a great ROI, it all comes down to the quality of the lander and quality of the traffic you are buying for those $100. Our suggestion would be not to drop big sums of money into the field you don't know, but rather spread your resources until you feel yourself good optimizing your campaigns and choosing the best offers.
$3k has been recommended times and times again as a solid amount to give AM a shot with, laid out over 3 months or so... In your case this amount would give you 30 days of runtime straight with your budget, then some more as you 100% not gonna lose it all. The question is how long are you able to pump in $100 per day, as 30 days isn't enough time these days to make it - unless you are lucky. So instead of talking about just a daily budget, I would also focus on the whole budget that you are willing to invest into AM ... then spread it out over a reasonable amount of time, to have a chance to learn the process inside out. It's a better idea to have $50 per day available for the next 3 months than spending $100-150 per day and running out of funds in 30 days, then having to pause your campaigns and waiting for the payments to arrive.
Also - a related tip - on setting an overall budget...
Psychologically, it's easier if you DON'T give yourself a deadline to succeed, given how affiliate marketing can take quite a bit of time and work in order to start making a consistent income from it.
And if you set a budget, it would effectively be similar to giving yourself a deadline. i.e. I have 3k (using Matuloo's example) so if I spend 100/day I'll have enough for 30 days, or if I spend 30/day I'll have enough for 3 months. Although you won't actually lose 100% of your budget, the perception this setup gives you would still be the same: You watch a definite budget become less and less, so there's stress that you'll have to "make it" before it runs out.
When you're a newbie faced with so many uncertainties, the stress to succeed would be the last thing you need.
What I would suggest instead, would be to set a weekly or monthly budget according to the amount of disposable income you have, and give yourself as many months as it'll require for you to start making stable profits.
So for example, if you have, say, $1k left over every month that you can safely lose (worst case scenario), then you know you can budget $250/week towards buying traffic. Doesn't sound like much, but would be enough to get you started - and of course this amount is just arbitrary.
Your whole perspective will then switch from "I'll have to make it by x time or I'll run out before I make it" to "I need to spend x/week in order to gather stats and learn, for as long as it will take for me to make it". Sense the stress in the former case and the relief in the latter - the change in mentality will have a big impact on whether or not you'll give up, and how much you'll enjoy the process.
Best of luck with your endeavors!
Amy
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