Warn by network for getting too low EPC (8)
HI,
I am running sweeptake offers with lander at pop traffic and looking for good placement at ZP & properller. When more traffic come in, of course a lot of bad placement which no conversion will affect my offer EPC .So, I get warn by Network where advertiser will banned me from this offer if I get low EPC again. Any one can give some me some advice?
By the way, i am using this spreadsheet-whitelist-kill(from http://stmforum.com/forum/showthread...Banners-Part-2) to cut my placement. Izzit my placement cutting are not aggressive ?
Thanks
Leong
If pop traffic is allowed on that offer, and if that is the traffic source you are using (pops) then its normal the EPC is (very) low.
My advice: run the same offer with another network 
Just to clarify - are you hosting the lander yourself (the html page), that the user then clicks through
...or are you sending all the pop traffic clicks to an offer "lander" that the network hosts?
Originally Posted by leongyh
Try cutting placements that are at loss by 2x payout or more. If you're getting a ton of traffic and want to optimize faster, even cutting at 1x payout in loss may be justified. Once you're in profit, you can always re-open some of the previously blacklisted placements for a retest.
That way you can cut a LOT faster than by using that calculator spreadsheet.
As for resolving your low EPC issue - a few suggestions:
1)Start running at a higher-quality source like PopAds. Cut unprofitable placements to get a good EPC going first, and then start adding traffic from other sources and cut placements there as well.
2)Use some other offer to cut the worst placements first, before replacing with this current offer.
3)Do both of the above, i.e. start with popads using another offer to cut placements first, then replace with current offer, then repeat for other traffic sources.
That way, your overall average EPC across all networks should be higher than if you were JUST running ZP/Propellerads and cutting placements from scratch.
Actually - I just thought of another one:
4)If the EPC is STILL not high enough, you could send traffic from only the best-converting placements to this offer, and traffic from other placements to your second-best offer.
Best of luck!
Amy
HI Nick,
The lander is host by me. After User click on my lander, it will rotate to network offer.
HI Amy,
When I test traffic at properller & ZP, i have same campaign running at Pop ads. Firstly, I run at Pop ads to identify which targeting option are best to the offer. After that,I try to scale up the volume at properller and ZP. So, I might need to cut the placement more aggressively. I think the main issue is from ZP. I can bid 0.1 CPM while it will reach 3k view in order to cut a placement if there is no conversion. BTW,my offer payout is USD 0.30. When I pushed ZP traffic for about 12 hours, then I receive message from networks. Because I can't find available vol at pops ads, so i try at ZP.
My approach: I have one similar offer. So try to using that offer to look for good placement first.
This is out of topic question: I have some whitelist placement. When I try to re-create same campaign with target these whitelist only but it's seem not profitable. Should like maintain the whitelist placement at the first campaign(test placement campaign). If maintain at first campaign, where it's will have sudden a new placement has cost me 3xor5x payout which no conversion generate on the next day. This often happen at propeller. So, I will not let test placement campaign over night. Any advice Amy?
Thanks
The only reasons I can think why they need the EPC to be higher is that they are losing money on the click costs, or that they were specifically told that they couldn't run pops on this offer, but they did anyways but didn't tell you 
If you are running mobile content its usually the other way around where advertisers don't want high CR's because the aggregators will suspect them of using in-compliant flows.
Originally Posted by leongyh
I normally suggest cutting a placement when it reaches 2x payout in loss, but if you need things to happen faster, try cutting at 1x payout in loss. The downside of course is that you'd be cutting some placements that may have ended up profitable if you hadn't cut them. There's always a give and take - it's the concept of accuracy vs. efficiency that I'm always talking about.
And yes - I could certainly see how ZP traffic would throw a wrench into things. They have good volume, and contain good-quality traffic, but because they have traffic coming from so many networks, there's bad mixed in with the good, so cutting is required for sure.
Using the similar offer to look for good placements first is a sound idea! And as was suggested, if the EPC is STILL not high enough, you could always just direct traffic from the very best placements to the picky offer, and the rest of the good traffic to this secondary offer.
Whitelisting on pop rarely yields satisfactory results. Usually the traffic volume and/or conversions would dry up (compared to when the placements were still in the RON camp). I would suggest to go with blacklisting: Blacklist all the big/bigger placements EXCEPT the ones you wanted to whitelist. No need to bother blacklisting the really small placements (i.e. the tons of small placements that are giving you a few impressions a day). I found that it worked better that way. There's no guarantees that ANYTHING would work on pop - you can only try.
As for new placements that pop up from out of nowhere - the only solution I have would be to use automation to blacklist those. So for example you can program a script (or ask a coder to) to automatically blacklist placements that have reached 2x payout in loss.
You should be glad it's only 3x or 5x payout - I've seen placements that have zapped $300-500/day from a single camp. Definitely not fun to see.
Best of luck with that offer!
Amy
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