When running adult mobile offers, do you prefer a short or long lander?
Say your typical rules landers. There are either simple 4 step ones , or the longer 8-9 step landers.
Obviously shorter lander gets you a higher LP CTR, but not necessarily the best conversion. Long lander has a good CR but often the LP CTR nosedives.
What is your preference?
I think there are too many variables to determine what best here.
IF the flow is "inviting" enough then the longer can work well. But going for a short flow with a good angle/creative can get a lot of conversions.
So like many things, split testing is the way to go.