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Quick question about Facebook Audience Insights tool (6)


08-19-2017 11:33 AM #1 saitama (Member)

I can answer that!

Audience insights allows you to save audiences in order to reuse them.

When you open a save audience, the (new audience) is replaced by the audience name.


08-20-2017 03:44 AM #2 walkfasttalkslow (Member)

Quote Originally Posted by saitama View Post
I can answer that!

Audience insights allows you to save audiences in order to reuse them.

When you open a save audience, the (new audience) is replaced by the audience name.

Ah okay, so in your case whats the 1.5m-2m active people actually referring to?


08-20-2017 09:30 AM #3 saitama (Member)

that's correct!


08-20-2017 11:55 PM #4 rolandb ()

Quote Originally Posted by walkfasttalkslow View Post
Ah okay, so in your case whats the 1.5m-2m active people actually referring to?
That's the number of active people per month within the selected audience. Are you saying the "Size (People)" number under your saved audiences is smaller than the monthly active people? That's strange, since you'd think it'd only be the other way around... but I'm no FB expert, I'm sure someone else can chime in.


08-21-2017 02:02 AM #5 walkfasttalkslow (Member)

Quote Originally Posted by rolandb View Post
That's the number of active people per month within the selected audience. Are you saying the "Size (People)" number under your saved audiences is smaller than the monthly active people? That's strange, since you'd think it'd only be the other way around... but I'm no FB expert, I'm sure someone else can chime in.
Yeah, its weird. All the FB groups for the niches are much smaller than # monthly active people. Think monthly active people could be how active all groups put together are in total?

Either way - I think Caurmen was saying in his guide that the number of people in the FB groups should be under 1mil - not the number monthly active people.


08-21-2017 07:56 AM #6 saitama (Member)

Quote Originally Posted by rolandb View Post
That's the number of active people per month within the selected audience. Are you saying the "Size (People)" number under your saved audiences is smaller than the monthly active people? That's strange, since you'd think it'd only be the other way around... but I'm no FB expert, I'm sure someone else can chime in.
The saved audience is evalued at the time of saving, but facebook is "alive", people change topic frequently.

Checco Zalone is an italian actor, at the time of saving (2016) the audience was smaller that it's now!


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