What To Do When the Offers Load Slow (12)
At first I thought the issue was with my tracking domain, but then after speed testing the offer links on gt metrix and google's mobile site speed tool I noticed that the offer pages were loading slow. What can you do about this? It seems like very few offers are simple and load quickly(at least in gaming). Also, I used testmysite.thinkwithgoogle.com to check for speed on mobile. What do you guys think about it, and what does everyone else use?
I'd recommend looking into prefetch, preload and preconnect. I was very excited about these when they were added to popular browsers back in 2015 or so, and for good reason - they're super-powerful ways to solve exactly the problem you're talking about.
Here's a starting article: https://www.keycdn.com/blog/resource-hints/
Beware - they can mess with your stats if you're not careful. These days I'd lean toward taking a detailed look at what's making the offer page slow, then prefetching or preloading specific assets as needed.
You can also simply chose a different offer, there are tons of offers available, so wasting your time on offers from advertisers who are not even able to optimize their stuff, could be kinda ineffective ...
In addition to very good advice from the 2 posts above: If you're finding that an offer is converting well for you, it would be worth asking your AM to contact the offer owner to let them know their page is loading slow. Sometimes they will make the effort to speed things up.
Amy
Hi Caurmen, thanks for your reply. Is it possible to prefetch or pre-render while direct linking?
As I mentioned on the other thread, no, that's not possible, I'm afraid.
Your options are:
1) Use a prelander and run prefetch on that.
2) Drop the offer and move on to one whose owners have employed a competent web developer 
@caurmen @rashidannahas Here's an idea: Make a really simple lander that only has a loading gif on it (along with the prefetching code) - but choose a loading gif that is entertaining to look at but loads lightning fast - just to keep the visitor's attention for a couple of seconds while the prefetching takes place, then redirect them automatically (after x seconds).
@caurmen: Would this be a plausible solution?
Here are examples of loading gifs:
https://giphy.com/search/loading
Amy
That's a very good idea, and definitely worth a try. I'd be interested to hear how the test of that goes!
Thanks for that suggestion vortex. I went and found a nice loading gif and added it to my lander. How would I implement the prefetching code? Does this work: <body onload=window.location='http://www.google.com'>
Or should I just use this: <metahttp-equiv="refresh"content="0; url=http://example.com/"/>
Here's caurmen's (buried) post with the details on how to implement prefetch:
https://stmforum.com/forum/showthrea...l=1#post254366
Amy
You'll need to add a delay to your redirect code, or the prefetch won't work as you'll immediately redirect to the offer.
Either add a delay in the meta tag (around 3 sec, I'd say) or use a Javascript redirect after a timeout.
So either
<meta http-equiv="refresh"content="3; url=http://example.com/"/>
setTimeout(function(){ window.location='http://www.google.com'; }, 3000);
should do it.
Home > Questions and Answers > General Questions