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7 Headline Formulas that Convert [Article] (10)

11-09-2011 06:17 PM #1 steezy (Member)
7 Headline Formulas that Convert [Article]

This is a nice, short read on magazine headlines as inspiration for copywriting. I'll distill it down to the meat: The author breaks the headlines into formulas you can use for anything.

The Formula

Get [desired result] in [desirable time period]

Examples

Fix Your Poor Eyesight With a Simple 2-Hour Procedure
How To Become Debt Free in 90 Days or Less
Master the German Language in Record Time
The Formula

X Lies About [Something Common]

Examples

X Lies Real Estate Agents Are Telling About the Housing Market
Is Your Veterinarian Being Honest With You About Canine Heartworms?
X Questions That Will Make Your Accountant Squirm in His Chair
The Formula

[Provide social proof] [Ask a compelling question]

Examples

Millions of Dollars Refinanced: Can You Afford To Ignore Changes In Mortgage Rates?
Derek Jeter Trusts Us: Do You Know If You Are A Good Candidate for Lasik Surgery?
Do You Know Why Thousands of Cancer Survivors Gather In Central Park Every October?
The Formula

The [previously untrusted or unproven product] That [authoritative person/group of people] Now Endorse

Examples

The Emerging Trend In Skin Care That Julia Roberts Swears By
A New Way To Talk Business: Why Every IBM’er Is Now Using Android Mobile Phones
The Water Substitute Thousands of Fitness Trainers Are Using To Hydrate
The Formula

[Threat] + [Promise of a solution]

Examples

7 Legal Cheats That Keep The IRS Out Of Your Pocketbook
Sidestep A Leaky Basement In 5 Easy Steps
Insurance Nightmare: A Natural Disaster Checklist To Review With Your Agent
The Formula

[undesired result] + [mysterious solution]

Examples

How To Avoid Public Embarrassment: A Professional Speakers Secret Revealed
17 Little Known Email Hacks That Keep You Out of Productivity Hell
A Misunderstood Home Remedy For Reducing Heart Disease
The Formula

[respected person/group of people] + [exclusive/new information]

Examples

Steve Jobs Reveals All About Apple’s Revolutionary Design Process
A Fresh Look At An Ancient Problem: How Los Angeles City Planners Overcame The Energy Crisis
A Behind The Scenes Look At The Latest Technologies in Movie Making

11-09-2011 09:04 PM #2 jakz (Member)

Thanks man, good stuff!

11-09-2011 10:46 PM #3 Daksneezian (Member)

Great share, thanks man

11-09-2011 11:30 PM #4 scotchsales (Member)

great examples good find.

11-10-2011 01:10 AM #5 tijn (Moderator)

Great post. I love simple formulas like this.

It missed the "1 age old / secret / trick" style headline though.

11-10-2011 01:23 AM #6 allthegold (Member)

This is pretty cool. Thanks for distilling it!

11-10-2011 01:32 AM #7 hunter (Member)

get laid in 5 minutes is mine first

11-10-2011 02:09 AM #8 polarbacon (Moderator)

awesome post man...have to love the simple tricks like these

11-10-2011 08:55 AM #9 Mr Green (Administrator)

Please tell me the answers to these "X Questions That Will Make Your Accountant Squirm in His Chair "

11-10-2011 09:02 AM #10 ppvnewbie (Member)

Great post, thanks for sharing - just evernote'd :-)

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