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What sort of budget do you need for ecom? (11)

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Hey my dudes,

What sort of budget would you guys say you need for a decent shot at success in ecom?

$5K?

Thanks!

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I think $1k to $2k is all right. I made it work ($300 profit a day) within this budget. You can target very accurate on Facebook, so very low budget to test product/targeting/creatives is ok.

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Cool, I have a little experience running pop/redirects on mobile but find it's quite soulless & difficult to do white hat. Will research ecom and potentially jump in

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I'd say (from research for the eCommerce Cookbook and my own experience) that $3k to $5k is ideal, but it depends on luck amongst other things (as well as the price point of what you're selling).

You'll certainly have a solid shot with $2k and can always reevaluate and decide whether to keep going after that point - you'll have learned a lot by then.

Be careful and don't run ads past statistical significance!

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Awesome, don't see any reason why I shouldn't give it a shot then

BTW the Cookbook is crazy good, thanks so much for all that info!!

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From my current experience, about $800 down the drain.

I thought I did find good niches but for my first 2 promising campaigns, main problems I encountered:
1. shitty aliexpress sellers(vendors sending tracking numbers but actually, they don't have products in stock)
2. shitty logistics(not using ePacket resulted in a good percentage of unhappy customers.
3. aliexpress vendor not reachable - takes ages to reply and not accomodating enough(e.g. they can ship to France using ePacket but it took him ages to reply on how we can do that on my orders)


I did find cjdropship.com. They have good customer support(through skype, mostly available, very accomodating and professional) but haven't used them yet since I'll do POD next.

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Has anyone else used cjdropship.com?

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1$K is enough. Don't spend anything on building the site - go with a free or 50$ template and fill it up with products. All the money should be spend on testing various FB ads.

Also MAJOR tip: dont build your site in english.
Reason: huge competition --> very expensive ads and users getting flooded with all the same products by your competitors --> lower product prices = low/negative ROI

Go with Spanish (preferred option), French or German

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@cbrughmans Hi, this is an interesting aproach. I guess with different languages you mean also different countries? Because I thought of this, targeting spanish speaking countries like spain or SouthAmerica but I'm encountering some issues like expensive shipping and in case of Spain and in SA I see up to 60 days delivery days...

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I also had a niche where I targetted worldwide(with some countries exclusions), and surprisingly all the sales for that niche came from France. My site content was English, and when communicating with the customers(email and fb ad post comments), I just used google translate and all conversations went smooth Too bad encountered some problem and I had to stop the campaign.

But yeah, much cheaper conversion rate and a lot more room to profit and improve.

Experience:

Targetted the 'It works' skin/belly wraps market. https://www.myitworks.com/
Promoted 'It Works' bracelet from aliexpress. https://www.aliexpress.com/wholesale...20170829182334

1. Copyright infringement risk - although from research, 'It Works' is okay to put on bracelet, but problem was that we used the same font/style. We had a couple of angry 'It Works' people complaining about it, so shut down the campaign.

2. Didn't use ePacket - having a hard time with aliexpress vendor; about 25% got their ordered product within 1 month, then for the rest of the orders refunded quickly after about a month plus.
This led me to find better supplier/s, and found out about cjdropship.com although I haven't used them. They have a standard rate for international ePacket, and responsive customer service team. Having a good dropship partner for long term biz is a must, and still also searching for that(searching for my next market/niche as well).

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@ dntmnt
Imagine if your site would be in French - you'd have a way higher CR and could scale it way more. Big majority of the average John and Jane Doe French person cannot or does not want to speak English.
And there's the trust factor of having the site in the country's local language.

@lagarto - you could make your site in Spanish and still target the US market as there's +50 million native spanish speakers there. That's probably A LOT cheaper traffic on FB than in english.
In general for ecomm. Avoid building your site in English and consequently targeting the US. Go for Spanish (ES, USA, LATAM), French (FR, BE, CH) or German (DACH market).
Way less competition = cheaper traffic + higher product prices = more margin/higher ROI
Regarding shipping. Its faster to ship to Europe from China than to the US. I live in Spain and go lot to Belgium (home country) and all my Ali orders arrive to both countries within 2 max 3 weeks.

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